Dark & Lovely associates with The Sims franchise and Ebonix

Wednesday, March 27, 2024

Dark & Lovely, which is the number one hair color product for Black women, is associating with The Sims franchise and its principal life mock-up video game, The Sims 4 and several high-quality gaming content creator and DE&I supporter Danielle ‘Ebonix’ Udogaranya to increase consciousness regarding the absence of variety in the gaming segment and also generate new tools for Black gamers for expressing themselves in simulated realms.

This teamwork establishes a determination to grow depiction and better reproduce 73% of Black folks who like video games.

Dark & Lovely is releasing the ‘Play in Color’ social documentary highlighting the change makers who are specifying the rubrics in the gaming sector. The documentary is now obtainable on the ‘Play In Color’ website and on the YouTube page of Dark & Lovely.

Anna Huerta, the Senior Creative Director said that they are happy with this partnership to bring even more depictions of Black hairstyles in The Sims 4.

On top of the ‘Play in Color’ documentary, Dark & Lovely has associated with gaming maker Ebonix to generate new hair colors and flairs for in-game characters in The Sims 4.

Dark & Lovely was founded in 1972 for assisting Black women voice and embrace their distinct styles.

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