David Campbell To Lead Howard Plaza Hotel Taipei As New GM

Published on September 13, 2025

David Campbell will take over as General Manager of the Howard Plaza Hotel Taipei as the Taipei landmark moves closer to joining Marriott International’s upscale Autograph Collection. More than twenty seven years in international hospitality have prepared him to elevate the property’s global reputation. As the last renovations wrap up, this well-timed leadership change signals guests from every continent that the hotel is raising the level of service that luxury travellers expect.

A New Era for The Howard Plaza Hotel Taipei

The Howard Plaza Hotel Taipei, a landmark property in Taiwan’s bustling capital, is on the brink of a major transformation. This shift is especially significant as the hotel joins Marriott International’s portfolio of independent luxury hotels, a move that promises to further elevate the hotel’s reputation on a global scale. As the first executive officially appointed by Marriott International to lead the property, Campbell’s expertise is expected to shape the future of the hotel, particularly in attracting international travellers.

Marriott’s Autograph Collection is renowned for its unique, independent hotels that blend bespoke luxury with exceptional experiences, and the Howard Plaza Hotel Taipei is poised to become an integral part of this portfolio. The upcoming transition aligns with Taiwan’s growing appeal as a global tourism hub, attracting visitors from across the globe who are seeking luxurious and culturally rich experiences.

David Campbell: An Experienced Leader in International Hospitality

David Campbell’s extensive background in international hotel management positions him well to lead the transformation of the Howard Plaza Hotel Taipei. Over his distinguished career, Campbell has worked in seven countries, including the US, Hong Kong, Singapore, and Thailand. His tenure in the hotel industry spans several senior leadership roles, including those at globally recognised brands such as Marriott International and Hyatt Hotels. His track record includes successful management of high-profile properties and overseeing significant renovations and brand transformations.

Campbell’s leadership has previously been instrumental in driving large-scale transformations, such as the three-year renovation of the four hundred forty one room JW Marriott Bangkok. Additionally, he was pivotal in overseeing the swift brand transformation of the six hundred thirty four room JW Marriott South Beach Singapore, which was completed in just three months. Such achievements are expected to bring a fresh perspective to the Howard Plaza Hotel Taipei, enhancing its offerings for international tourists.

Strengthening Taipei’s Position as a Premier Global Tourism Destination

The appointment of Campbell as the General Manager signals a strategic move by Marriott to strengthen the international appeal of the Howard Plaza Hotel Taipei. This shift comes at a time when Taiwan’s tourism sector is experiencing steady growth. According to Taiwan’s Tourism Bureau, the country has seen a consistent increase in international arrivals, especially from key markets such as Japan, South Korea, and the United States. By joining the prestigious Autograph Collection, the Howard Plaza Hotel Taipei is well-positioned to tap into this growing demand for luxury tourism in Taiwan.

Taipei, known for its vibrant culture, historic landmarks, and bustling shopping districts, continues to attract tourists from all over the world. The city’s tourism infrastructure has seen improvements, with the government focusing on enhancing visitor experiences and ensuring the availability of high-quality accommodations. The addition of the Howard Plaza Hotel Taipei to Marriott’s portfolio further elevates the city’s hospitality offerings, providing international visitors with a truly exceptional place to stay.

Marriott’s Continued Commitment to Taiwan’s Tourism Growth

Marriott International’s decision to invest in the Howard Plaza Hotel Taipei further underscores the company’s commitment to expanding its footprint in Asia-Pacific, particularly in Taiwan. The Autograph Collection’s expansion into Taipei reflects Marriott’s broader strategy to offer a diverse range of luxury accommodations that cater to the growing demand for unique and immersive travel experiences.

As the Taiwanese tourism market continues to develop, Marriott’s strategic partnerships with local properties will play a crucial role in ensuring that Taiwan remains an attractive destination for international travellers. With the expertise of David Campbell and the backing of Marriott International, the Howard Plaza Hotel Taipei is set to be a key player in the continued growth of the region’s tourism sector.

A Bright Future for Taiwan’s Tourism

David Campbell’s arrival as General Manager of the Howard Plaza Hotel Taipei marks a landmark step for the property and for Taiwan’s fast-evolving travel scene. Moving to the Autograph Collection will boost the hotel’s worldwide profile while also strengthening the island’s growing luxury travel portfolio. Guided by Campbell’s deep hospitality knowledge and backed by Marriott’s insights, the Howard Plaza is on track to emerge as a premier gateway for global visitors in search of outstanding service, right in Taipei’s vibrant centre.