David Wiley Joins Agentic Hospitality to Drive Hotel Growth in the Age of AI Travel Discovery

Published on December 30, 2025

Agentic Hospitality, an emerging AI-native platform designed to help hotels adapt to a rapidly changing distribution landscape, has announced the appointment of David Wiley as Vice President of Sales. The move signals a strategic push to accelerate early customer engagement and expand market adoption as artificial intelligence reshapes how travelers discover, evaluate, and book accommodations.

In his new role, Wiley will focus on guiding hotel operators through a fundamental shift in travel commerce. As discovery moves away from traditional search engines and booking platforms toward natural-language queries and autonomous AI agents, Agentic Hospitality aims to position itself as the infrastructure partner that helps hotels remain visible, competitive, and independent. Wiley’s mandate centers on explaining why AI-ready foundations are no longer optional and how the company’s technology is built to give hotels direct access to the next generation of travel distribution.

Wiley brings more than 25 years of sales and leadership experience, including over two decades working closely with the hospitality sector. Throughout his career, he has developed a reputation for building long-term strategic relationships, applying consultative sales approaches, and leading high-performing teams through periods of change. His background combines frontline hospitality operations with enterprise technology expertise, a blend that aligns closely with Agentic Hospitality’s mission.

Earlier in his career, Wiley spent several formative years within the Disney ecosystem, where he progressed from an entry-level role to senior leadership responsibilities. By the latter part of his tenure, he was overseeing sales direction, business development initiatives, marketing alignment, and operational leadership across California markets. That experience provided him with a deep understanding of guest experience, brand stewardship, and the complexity of large-scale hospitality operations.

More recently, Wiley served as an Account Executive at Microsoft, managing strategic travel and leisure accounts. In that role, he worked directly with organizations navigating large-scale digital transformation, cloud adoption, and data modernization. His exposure to enterprise technology deployments strengthened his understanding of how infrastructure decisions shape long-term competitiveness, particularly as AI becomes embedded across business functions.

The timing of Wiley’s appointment coincides with what many industry observers describe as a defining inflection point for hotel distribution. Travel discovery is increasingly shifting away from websites and mobile apps toward conversational interfaces, where travelers interact with AI assistants to receive recommendations and complete bookings in a single, fluid experience. This evolution is not simply a change in user interface; it represents a restructuring of how visibility and demand are allocated across the travel ecosystem.

As AI-driven discovery becomes more prevalent, the sources feeding those systems play a decisive role in determining which hotels appear in recommendations. Early integrations, proprietary data pipelines, and exclusive partnerships often favor large platforms with extensive resources. Without direct access to AI-native infrastructure, independent hotels risk becoming less visible or more dependent on intermediaries that control the flow of information and bookings.

Agentic Hospitality was established to address this imbalance. Rather than introducing another surface-level tool, the company is building foundational infrastructure that allows hotels to connect their data, content, and availability directly into the natural-language ecosystem. The goal is to ensure that hotels can be accurately understood, confidently recommended, and seamlessly booked by AI systems without relinquishing control over pricing, branding, or guest relationships.

Industry analysts increasingly point to infrastructure as the most important technology investment hotels can make in the coming years. As AI becomes the dominant interface for travel planning and purchasing, success depends on whether hotel information is structured, accessible, and optimized for machine interpretation. Features and point solutions may enhance operations, but without an AI-ready backbone, hotels risk being invisible in the channels where future travelers will make decisions.

Agentic Hospitality’s platform is designed to serve as that backbone. By standardizing and structuring hotel data for AI consumption, the company aims to reduce reliance on traditional intermediaries and create a more direct path between hotels and travelers. This approach supports long-term independence while enabling hotels of all sizes to participate meaningfully in AI-driven discovery.

With Wiley stepping into the Vice President of Sales role, Agentic Hospitality is positioning itself to translate this technical vision into practical adoption across the industry. His combined experience in hospitality operations and enterprise technology sales is expected to play a key role in helping hoteliers understand not only how AI-driven distribution works, but why early action is critical. As the next era of travel discovery takes shape, the company’s leadership believes that ownership of infrastructure will define which hotels thrive and which are left behind.