Dawahi Festival In Sharjah, UAE: A Shopper’s Paradise For Tourists With Exclusive Prizes And Family Fun!

Published on December 24, 2025

The Dawahi Festival, which is taking place in Sharjah at the moment, is a significant step forward for the emirate’s tourism and retail sectors. The festival this year, which is focused on Sharjah Shopping Promotions, provides a lively platform to both tourists and locals along with interactive activities, entertainment, and chances to win exciting prizes. The festival, which commenced on December 5, 2025, at Al Qarain Park, is likely to attract massive attendance and contribute positively to the growth of Sharjah’s retail and tourism industries.

Sharjah Chamber of Commerce’s Strategic Role

The Sharjah Chamber of Commerce and Industry (SCCI) is playing a pivotal role in the festival’s success by actively participating in the event. Their involvement aligns with the Sharjah Shopping Promotions 2025–2026 campaign, which aims to attract diverse consumer segments. This collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA) ensures that the festival provides both entertainment and economic benefits to the emirate. Through this joint effort, the SCCI enhances its engagement with the public and promotes the emirate’s retail sector while offering visitors a chance to experience Sharjah’s unique attractions.

Family-Centric Activities and Interactive Entertainment

One of the key highlights of the Sharjah Chamber’s participation in the Dawahi Festival is the family-friendly atmosphere it fosters. With a variety of interactive workshops and live competitions, the event encourages visitor engagement and provides instant rewards. The SCCI has effectively transformed its presence into a comprehensive promotional platform that integrates economic promotion with entertainment.

The iconic character Shamsa, representing Sharjah Shopping Promotions, attracted many families and children for photo opportunities, creating an inviting atmosphere for festival-goers. In addition, a variety of interactive games and entertainment stations engaged attendees and enhanced the festival’s overall appeal.

Jamal Saeed Bouzanjal, Director of the Corporate Communication Department at SCCI, noted that the festival serves as an ideal platform for engaging with a wide consumer base. The festival provides a socially enriching and informative experience while promoting Sharjah’s retail sector and domestic tourism.

Boosting Domestic Tourism and Retail Activity

The Dawahi Festival’s family-oriented environment creates a strong foundation for attracting both domestic and international visitors. With Sharjah’s strategic location in the UAE, the festival draws tourists from across the region, enhancing the city’s appeal as a premier travel destination. Sharjah is already known for its cultural heritage, but the Dawahi Festival allows the city to position itself as a vibrant hub for entertainment, shopping, and family-friendly experiences. This shift will not only help boost tourism numbers but will also improve the city’s retail sector.

For tourists visiting Sharjah, the festival is an ideal way to experience the emirate’s unique cultural attractions while benefiting from exciting shopping opportunities. As part of the Sharjah Shopping Promotions campaign, tourists can take advantage of special deals, discounts, and opportunities to win major prizes, making it a compelling reason to visit.

The Popular Wall of Lockers Attraction

One of the most exciting features of the Sharjah Shopping Promotions is the Wall of Lockers event. This large-scale interactive attraction encourages shoppers to participate in a fun and rewarding activity. Visitors can unlock lockers to win instant prizes, including smart devices, shopping vouchers, and cash rewards. The Wall of Lockers is designed to provide an engaging experience for both locals and tourists while supporting Sharjah’s ongoing retail campaigns.

Scheduled to take place at popular shopping destinations such as Mega Mall (December 27–28), Sahara Centre (January 3–4, 2026), and Al Wahah Mall (January 10–11, 2026), the event offers even more opportunities for tourists to experience the best of Sharjah’s shopping scene. The festival will culminate with a grand prize draw on January 15, 2026, where ten lucky winners will each receive AED 100,000 in shopping vouchers.

A Promising Future for Tourism in Sharjah

The ongoing Sharjah Shopping Promotions, set to continue until March 2026, promise to enhance the city’s appeal to both local and international tourists. The city’s participation in the Dawahi Festival has proven to be a strategic step towards boosting public awareness of the promotions, particularly the grand prize draws and cash rewards. This, in turn, will increase tourism traffic, supporting Sharjah’s position as a competitive tourism and shopping destination in the UAE.

As the festival unfolds, Sharjah is set to attract more visitors to its premier shopping centres and family-friendly activities. The combination of retail incentives, interactive events, and cultural experiences makes Sharjah a key destination for tourists looking for a well-rounded and engaging travel experience.

Bottom Line

The emirate’s tourism industry has been positively impacted by Sharjah’s participation in the Dawahi Festival, which has opened a new chapter for the emirate’s tourism industry. The festival is an excellent chance for tourists to get acquainted with and appreciate the city’s dynamic shopping culture up to the real estate investors who are the main target customers in the emirate. The festival is accompanied by an extensive variety of activities and prizes thus nobody can miss out on the Sharjah Shopping Promotions 2025–2026 if they happen to be in Dubai or the UAE. The festival will keep supporting Sharjah as a primary tourist area’s attraction by providing not only the chance of thrilling events but also the opportunity of obtaining valuable prizes.