Day 2: Premier adventure tourism conference elevates focus on destination excellence

Wednesday, December 20, 2023

The Ministry of Tourism hosted a two-day National Conference on Adventure Tourism in Ekta Nagar, Gujarat, centered around the theme ‘Viksit Bharat@2047: Making India a Global Adventure Tourism Hub.’ The primary objective of the conference was to create a forum for discussions and the formulation of strategies to propel India into a prominent position as a global adventure tourism destination.

During the second day of the National Conference for State Tourism Secretaries, the Ministry, with a focus on Destination Planning, Development, and Management, featured a comprehensive presentation by the Government of Gujarat on the Statue of Unity as a tourist destination. The presentation covered its evolution, master plan, destination development and management authority, and the envisioned path forward.

Updates were shared by the Ministry of Tourism on the ongoing efforts to formulate destination master plans and development under Swadesh Darshan 2.0. Additionally, discussions highlighted the progress made in collaboration with states on initiatives such as the Incredible India Portal, Meet in India campaign, Wed in India campaign, Travel for LiFE program, and the Best Rural Tourism Village and Homestay competition.

States were urged to collaborate closely with the Ministry of Tourism on these initiatives, fostering holistic and sustainable development within their respective tourism sectors. Furthermore, the states were encouraged to actively participate in national competitions launched by the Ministry, providing an avenue to discover and replicate best practices in various areas across the country.

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