Days Inn by Wyndham Novena: Strategic Partnership to Enhance Hospitality and Tourism in Singapore, Here’s What You Need To Know

Published on October 16, 2025

Singapore‘s hospitality sector is set to experience significant growth as Wyndham Hotels & Resorts collaborates with Worldwide Hotels to introduce Days Inn by Wyndham Singapore Novena. This strategic partnership brings together Wyndham’s global brand presence and Worldwide Hotels’ local expertise. Together, they will transform the existing Value Hotel Thomson into a modern, 362-room facility under the renowned Days Inn brand. The renovation is scheduled to begin in late 2026, with the new hotel expected to open in August 2026, offering a blend of modern amenities and affordable comfort for travelers.

A New Era for Value Hotel Thomson

Located along Balestier Road, the property will be rebranded from the existing Value Hotel Thomson to Days Inn by Wyndham Singapore Novena. The hotel is strategically positioned for both business and leisure travelers, providing easy access to key destinations in Singapore. With its proximity to the Novena MRT station, it is just a 10-minute walk from public transport links, and a 15-minute drive to Singapore’s Central Business District (CBD). Additionally, Singapore’s Changi International Airport is approximately 30 minutes away by car, making it an attractive option for both leisure visitors and business professionals.

The hotel will offer a variety of modern amenities, including a swimming pool, a pool deck, indoor and outdoor fitness areas, and an all-day dining restaurant. These features will cater to the evolving needs of travelers, offering both comfort and convenience in a central location.

A Strong Collaboration for Growth

This partnership leverages Wyndham’s global scale and brand recognition alongside Worldwide Hotels’ strong local presence and hospitality experience. Worldwide Hotels has been a significant player in the Singapore market and this collaboration enhances its reputation further. With a proven track record in managing mid-tier hospitality, Worldwide Hotels will continue to deliver high-quality services to its guests while benefiting from Wyndham’s industry-leading loyalty program, Wyndham Rewards, which has over 120 million members worldwide.

Wyndham’s strategic investment in Asia Pacific reflects its commitment to growing its portfolio in key markets. Days Inn by Wyndham Singapore Novena marks the latest addition to the company’s growing presence in Singapore, joining other properties such as Wyndham Singapore Hotel and Hotel Traveltine, Trademark Collection by Wyndham.

Impact on Singapore’s Tourism and Business Travel

The rebranding of this hotel is expected to attract a wide range of travelers, from business professionals and medical tourists to leisure visitors from Southeast Asia, China, and India. The property’s strategic location, close to key business hubs and world-class medical facilities, makes it an ideal choice for medical tourists seeking affordable, reliable accommodations. Furthermore, the hotel’s offerings will appeal to corporate guests, families, and group segments, broadening its appeal across different tourism sectors.

The collaboration also reinforces Singapore’s reputation as a prime travel destination. With its world-class infrastructure and accessibility, the city-state remains an attractive option for international visitors. The addition of this hotel further enhances Singapore’s hotel landscape, catering to a growing demand for affordable, high-quality accommodations in the mid-tier segment.

A Growing Portfolio and Continued Expansion in Asia Pacific

The introduction of Days Inn by Wyndham Singapore Novena aligns with Wyndham Hotels & Resorts’ broader strategy to expand its presence across Asia Pacific. With approximately 1,500 properties worldwide, Days Inn is one of the largest and most trusted hotel brands globally. The new Singapore property will serve as a key pillar in Wyndham’s growth, contributing to its presence in the midscale and economy hotel segments across the region.

Wyndham’s growth strategy is backed by significant investments in technology, including nearly $350 million in innovative tools and resources designed to support hotel owners and operators. These investments include cutting-edge property management systems, as well as the brand’s globally recognized rewards program, which further adds value for both guests and hotel owners.

Sustainability and Accessibility for Travelers

The partnership between Wyndham and Worldwide Hotels underscores a commitment to providing quality, accessible hospitality. Both brands focus on meeting the evolving needs of today’s travelers, offering a balance of modern comfort and affordable pricing. By rebranding and renovating the existing hotel, the collaboration is also working towards more sustainable practices in the hospitality industry, ensuring that travelers can enjoy an enhanced stay with minimal environmental impact.

Looking Ahead

The development of Days Inn by Wyndham Singapore Novena is poised to make a significant impact on the Singaporean hospitality market. This collaboration between Wyndham Hotels & Resorts and Worldwide Hotels combines global expertise with deep local knowledge, ensuring that the hotel will meet the diverse needs of today’s travelers. As Wyndham continues to expand its footprint in Asia Pacific, the new addition in Singapore will reinforce the city’s standing as a global travel hub and enhance its appeal for a wide range of travelers. With modern amenities, strategic location, and a focus on comfort and affordability, the hotel is set to attract guests from around the world, further boosting Singapore’s tourism industry.

(Image credit: wwhotels)