DEAL 2024 in Dubai: Redefining the future of African entertainment sector

Saturday, February 3, 2024

DEAL 2024 in Dubai: A key event for Africa’s growing entertainment sector, bridging global innovators with industry stakeholders.

The upcoming DEAL 2024 in Dubai is set to provide a significant boost for operators in the growing African entertainment sector. This event, the most extensive of its kind in the MEA region for family entertainment centers (FECs), theme parks, and amusements, is an essential gathering for stakeholders from Africa. The 30th iteration of DEAL, taking place at the renowned Dubai World Trade Centre from March 5th to 7th, will serve as a critical platform for African operators in these industries.

This milestone edition aims to create a dynamic network within the amusement and leisure sectors, showcasing the world’s latest and most creative entertainment solutions. With participation from over 300 exhibitors spanning more than 40 countries, DEAL 2024 is set to bridge industry leaders and introduce innovations that cater to the contemporary generation’s demand for rapid and engaging entertainment experiences.

Africa’s entertainment sectors, including FECs, theme parks, and other amusement ventures, are among the fastest expanding globally, driven by a young demographic eager for new and thrilling entertainment options. They seek premier entertainment facilities within their own nations and are keen on the latest advancements in immersive virtual reality (VR) entertainment. Abdulrahman Falaknaz, the Chairman of International Expo, highlights DEAL 2024 as the event that will equip African businesses to cater to these evolving preferences.

“Africa, with its thriving FECs, theme parks, and entertainment industry, remains one of the world’s fastest-growing continents with immense potential. The younger generation craves continuous entertainment and constantly seeks new and exciting entertainment ideas. They demand top-notch entertainment venues in their own countries and yearn for the latest immersive VR entertainment innovations as their tastes evolve. DEAL 2024, according to Abdulrahman Falaknaz, Chairman of International Expo, is the trade exhibition poised to help African businesses meet this growing demand.

“DEAL exhibitors from around the world will present a plethora of cutting-edge innovations for African FECs and amusement operators to choose from. VR games will soon transport theme park visitors to realms previously thought impossible to replicate. This presents an excellent business opportunity for mall owners, real estate developers, and other stakeholders in Africa who are eager to incorporate gaming and entertainment zones into their unique projects,” continued Mr. Falaknaz. DEAL 2024 will provide the perfect platform for exhibitors, attendees, and end consumers looking to experience these incredible concepts.

Organizers of DEAL urge attendees to arrange their visits well ahead to fully leverage the opportunities at this pivotal B2B event, which promises to be a game-changer for the industry.

DEAL 2024 also anticipates attendance from trade visitors worldwide, including regions like Australia, Europe, the United States, Turkey, Asia, and the GCC countries, highlighting the MEA region’s growing importance in the global FEC, theme parks, and amusement industries. The event is perfectly positioned to support the needs of international exhibitors and visitors alike.

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