Deepika Padukone Joins Ranveer Singh as Brand Ambassador for Experience Abu Dhabi, Showcasing the UAE’s Rich Culture and Luxury Offerings

Published on November 28, 2025

Abu Dhabi, the dazzling capital of the UAE, has long been celebrated for its luxury, culture, and modern sophistication. In its latest move to elevate its global image as a top travel destination, the emirate has welcomed Deepika Padukone, one of Bollywood’s most beloved stars, as the newest regional brand ambassador for Experience Abu Dhabi. The announcement comes as part of the Department of Culture and Tourism – Abu Dhabi’s latest efforts to captivate the hearts of global travelers by leveraging Bollywood powerhouses Deepika and her husband, Ranveer Singh, who has been the face of the campaign since 2023.

Together, this iconic Bollywood couple will take audiences on an immersive journey through the rich culture, creativity, and unique experiences that make Abu Dhabi a must-visit destination. Through a series of cinematic film episodes, Deepika and Ranveer will showcase the city’s cultural landmarks, luxury experiences, and adventure opportunities. With Abu Dhabi’s mix of history and innovation, this partnership aims to attract not only Bollywood fans but also travelers seeking a destination full of diverse activities, from serene landscapes to high-octane adventures.

As Abu Dhabi looks forward to welcoming more visitors, the city continues to reinforce its reputation as a global cultural hub where art, nature, and modernity meet in perfect harmony. The films will offer a glimpse into the personal experiences of this Bollywood duo, giving a unique perspective on everything Abu Dhabi has to offer.

Key Highlights of Deepika Padukone’s Partnership with Experience Abu Dhabi

1. Deepika Padukone: The New Face of Abu Dhabi Tourism

• Star Power Meets Tourism:
  As a global icon, Deepika Padukone’s association with Experience Abu Dhabi is expected to boost the emirate’s visibility, particularly in India and other South Asian markets. Known for her roles in iconic films like Padmaavat and Chhapaak, Deepika’s massive fan base and her international appeal make her the perfect choice to represent the destination.
• Bollywood Power Couple:
  This marks the first time that Deepika and Ranveer Singh have been featured together in a tourism campaign, making them the first Bollywood power couple to represent Abu Dhabi. Their combined star power ensures the campaign will resonate strongly with global audiences, particularly those who follow their love story and professional careers.

2. Cinematic Film Series Showcasing Abu Dhabi’s Best

• Episode 1 – Cultural Landmarks:
  In the first episode of the series, Deepika and Ranveer explore some of Abu Dhabi’s most celebrated cultural sites, including the awe-inspiring Sheikh Zayed Grand Mosque, a true architectural marvel, and the world-renowned Louvre Abu Dhabi, which houses an incredible collection of art spanning centuries. The couple also visits Qasr Al Watan, the presidential palace that showcases the beauty and history of the UAE.
• Episode 2 – Dining, Shopping, and Adventure:
  The second episode shifts gears to explore Abu Dhabi’s modern side, featuring the couple’s shopping adventures at Abu Dhabi Mall and dining at some of the emirate’s finest restaurants. Whether it’s a leisurely day spent in luxury or a bit of adrenaline at Yas Island, known for its theme parks and thrilling experiences, this episode highlights the diversity of activities in Abu Dhabi.
• Episode 3 – Art, Play, and Paradise:
  The latest episode takes Deepika and Ranveer to teamLab Phenomena Abu Dhabi, an immersive art installation that blends art and technology in an engaging and interactive way. From there, the couple visits the Bab Al Nujoom Hudayriyat Water Villas, a perfect place to unwind and enjoy Abu Dhabi’s tranquil, natural beauty. This final installment emphasizes the creative spirit and joyful experiences that Abu Dhabi offers.

3. Abu Dhabi as a Diverse Destination

• From Cultural to Luxury Tourism:
  Abu Dhabi’s tourism offerings are as diverse as they come. The emirate seamlessly blends its cultural treasures with world-class luxury experiences, making it appealing to a wide variety of travelers. Whether it’s exploring the historic heart of the city, indulging in high-end shopping, or experiencing the rich heritage of the region, there’s truly something for everyone in Abu Dhabi.
• Adventurous and Thrilling Experiences:
  Abu Dhabi’s adventure tourism options are also becoming increasingly popular. From the Yas Marina Circuit, home to the Formula 1 Abu Dhabi Grand Prix, to activities like desert safaris, kayaking, and skydiving, the city is a haven for thrill-seekers. The Saadiyat Island beaches provide a peaceful retreat for those seeking a quieter escape.

4. Promoting Abu Dhabi’s Seasonal Offerings and Events

• Year-Round Experiences:
  Abu Dhabi’s unique offerings make it an ideal destination year-round, with the film series highlighting the seasonal attractions that travelers can enjoy. Whether it’s the Abu Dhabi Film Festival, Formula 1 races, or special art exhibitions, the city is constantly evolving and providing fresh and exciting opportunities for visitors.
• Festivals and Cultural Events:
  Abu Dhabi is also home to a variety of festivals that celebrate its cultural heritage. Events such as the Abu Dhabi Art fair and Abu Dhabi Food Festival offer visitors the chance to experience the region’s deep-rooted traditions and enjoy cutting-edge art and cuisine.

5. What’s Next for Abu Dhabi’s Tourism Campaigns

• Future Campaigns Featuring Deepika Padukone:
  As Deepika continues to work alongside Ranveer Singh in this groundbreaking partnership, more campaigns are set to be launched to spotlight Abu Dhabi’s varied experiences. From showcasing its thriving art scene to highlighting its unique mix of adventure and luxury tourism, Deepika will play an integral role in inviting the world to experience everything Abu Dhabi has to offer.
• Digital and Social Media Strategy:
  Leveraging Deepika’s massive social media presence, the campaign will reach millions across the globe. With the couple sharing personal experiences and behind-the-scenes moments of their Abu Dhabi journey, the campaign will further build anticipation and engagement, encouraging tourists to visit the emirate.

Conclusion:

Abu Dhabi is stepping into a new era of tourism with its strategic partnership with Bollywood’s most celebrated couple, Deepika Padukone and Ranveer Singh. By highlighting the emirate’s cultural landmarks, luxury experiences, and adventure opportunities, this collaboration has the potential to make Abu Dhabi a global tourism leader. With a blend of rich history, modern attractions, and unparalleled experiences, Abu Dhabi continues to showcase itself as a premier destination for travelers seeking something extraordinary.