Delta Air Lines Introduces Delta Locals: A New Way to Plan Trips with Local Insights

Published on November 21, 2025

Delta Air Lines has launched a unique new travel tool called Delta Locals, designed to inspire and assist travellers in planning their next adventures. The platform, which went live in late 2025, offers immersive local insights from residents across the globe. This innovative tool allows travellers to explore destinations through the eyes of the people who know them best, enhancing the trip planning process with genuine, insider recommendations.

Delta Locals: Bringing Destination Discovery to a New Level

Delta Locals is an interactive digital platform where travellers can discover destinations in a completely new way. The tool features video profiles of locals from Los Angeles, Tokyo, Sicily, and Patagonia, sharing their unique perspectives on the best activities, restaurants, and hidden gems in their cities. Users can interact with an interactive globe, clicking on destination pins to access a profile of each local resident. These profiles include videos that showcase the personalities behind the recommendations, helping users get a more authentic view of the places they plan to visit.

Each resident featured on the platform represents the heart of their city, a surfer in Los Angeles, a painter in Sicily, and a sushi chef in Tokyo, to name a few. These residents are passionate about their cities and are keen to share what makes them special. For example, the painter in Sicily might highlight scenic spots for artists, while the sushi chef in Tokyo provides recommendations on where to enjoy the freshest sushi in town. These authentic insights not only add value to the travel experience but also help visitors step off the beaten path and immerse themselves in local culture.

Exploring New Destinations with Local Expertise

The launch of Delta Locals comes at a time when travellers are seeking deeper, more personalised travel experiences. Delta’s new tool helps bridge the gap between typical tourist attractions and real, local experiences that can make a trip unforgettable. With plans to expand throughout 2025 and 2026, Delta aims to introduce new cities and regions for users to explore. Current teaser destinations include Curacao, Austin, and Dublin, which are displayed on the platform’s globe, though content for these places has not yet been released.

The interactive nature of Delta Locals is what sets it apart from traditional travel planning resources. Rather than relying solely on generic tourist advice, the platform allows users to explore places through the lens of locals. With a simple click, travellers can uncover insider secrets on the best sightseeing spots, top-rated restaurants, and hidden local treasures, things that most visitors may never come across in a standard guidebook or tour itinerary.

A Comprehensive Travel Tool from Dreaming to Arrival

Delta has positioned Locals as more than just a trip planning tool. According to Alicia Tillman, Delta’s Chief Marketing Officer, the platform is a key element in the airline’s broader mission to enhance the entire travel experience for its customers. The aim is to create a seamless journey where Delta is not just a flight provider but a comprehensive resource for every stage of a traveller’s adventure, from the initial idea to arriving at their destination.

Tillman explained that Delta’s vision for the future is to be a “one-stop shop” for all aspects of travel, integrating not just booking flights but also helping users plan the best activities, discover hidden gems, and engage deeply with the local culture. With Delta Locals, the airline expands its role in travellers’ lives, providing them with more tools to explore, plan, and fully enjoy the places they visit.

Impact on Travel Advisors and the Industry

For travel professionals, the Delta Locals platform provides an exciting new resource to enhance client offerings. Advisors can now recommend tailored, local experiences based on the insights shared by residents, offering a deeper connection to destinations beyond typical sightseeing. Travel agents can leverage Delta Locals to inspire clients by linking specific videos or recommending local activities that align with their interests, whether that’s dining at a hidden gem in Tokyo or visiting Patagonia’s lesser-known trekking routes.

As the platform grows with more cities and local profiles, it offers a continual stream of fresh content that advisors can use in their marketing efforts. With Delta’s reach and its expanding list of destinations, this tool offers travel professionals the opportunity to enhance their offerings and provide clients with a truly unique and customised travel experience.

A New Era of Travel Inspiration and Planning

Delta Locals marks a significant step forward in revolutionising how we approach travel planning. By incorporating authentic, local insights into the trip preparation process, Delta is not just helping travellers get to their destinations but ensuring they experience the heart and soul of each city. With plans for continued expansion and updates, the platform offers a valuable tool for travellers and travel professionals alike, making it easier to connect with the real essence of the places they visit.

As Delta continues to roll out new cities and content throughout 2025 and 2026, this tool promises to evolve and become a must-have resource for travel advisors seeking to provide more personal, meaningful itineraries. Delta’s commitment to making travel more than just a journey but a fully immersive experience positions them as leaders in the evolving travel landscape.