Published on November 21, 2025

Delta Airlines has launched Delta Locals, a new platform designed to revolutionize the travel planning experience. By offering insider recommendations from locals in cities like Los Angeles, Tokyo, Sicily, and Patagonia, the platform provides travelers with authentic, personalized insights that go beyond typical tourist attractions. This initiative allows users to discover hidden gems and explore destinations through the eyes of residents, ensuring a more immersive and meaningful travel experience. With its innovative approach, Delta Locals aims to help travelers truly connect with the culture and essence of their chosen destinations.
Delta Air Lines has recently unveiled an exciting new platform, Delta Locals, designed to revolutionize the way travelers plan their trips by offering unique, local perspectives on the world’s top destinations. This innovative tool connects curious adventurers with insights from residents who live and breathe the culture, lifestyle, and hidden gems of their cities.
Launched by the Atlanta-based airline, Delta Locals aims to inspire wanderlust through immersive video content, where locals from around the world provide personalized recommendations on the best ways to experience their hometowns. The platform’s goal is to empower travelers with insider knowledge that often remains undiscovered by the average tourist, helping them uncover the soul of each city.
Currently, the platform showcases recommendations from residents in a range of iconic locations, including Los Angeles, Tokyo, Sicily, and Patagonia. These cities were carefully selected to offer a diverse array of travel experiences, from the sunny beaches of California to the picturesque streets of an Italian island and the rugged landscapes of southern Chile. With new locations set to be added throughout 2025 and 2026, Delta Locals is set to become a global hub for authentic travel inspiration.
Travelers can access the platform through the dedicated website, DeltaLocals.com. Upon arrival, users are greeted with an interactive globe that allows them to explore various destinations by spinning the globe and clicking on destination pins. Once a location is selected, users can view detailed profiles of local residents who offer their personal tips on the best activities, restaurants, sightseeing spots, and cultural experiences their city has to offer. The content features videos where these locals—who include artists, chefs, surfers, and other passionate individuals—share their stories and recommendations, giving viewers a genuine and heartfelt look at each destination.
The concept behind Delta Locals was first introduced at CES 2025 in January, marking a significant milestone as Delta kicked off its centennial year. The airline has long been known for its commitment to customer service and travel innovation, and Delta Locals extends that mission beyond just booking flights. It aims to provide travelers with a complete travel experience that goes beyond the basics, offering them a window into local life and guiding them to experiences they would never find in a typical guidebook.
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In Los Angeles, for example, travelers can learn from a local surfer about the best beaches and the hidden surf spots that tourists often miss. In Tokyo, a sushi chef takes viewers on a journey through the city’s vibrant food scene, offering exclusive insights into the best places to savor authentic sushi. Meanwhile, in Sicily, a talented painter invites travelers to explore the city’s rich art history and highlights scenic spots that capture the island’s essence.
While these initial locations provide plenty of inspiration, Delta plans to expand the platform in the coming months. New content will be rolled out to include additional destinations, offering more recommendations from locals in cities such as Curacao, Austin, Texas, and Dublin. The promise of diverse content will ensure that Delta Locals continues to captivate travelers with fresh perspectives and exciting, lesser-known experiences from around the globe.
Delta’s ambition with this new initiative is clear: to be more than just an airline, but rather a comprehensive travel partner for every step of the journey. By offering a platform that not only facilitates travel planning and bookings but also enriches the travel experience itself, Delta aims to become a trusted source for travelers looking to uncover the true character of each destination. This vision aligns with the airline’s forward-thinking approach, where technology and personalization meet to provide a seamless and enriching journey.
As travelers increasingly seek out more meaningful experiences, Delta Locals provides a unique opportunity to connect with the places they visit on a deeper level. By tapping into the knowledge and stories of locals, this new platform is sure to change the way people approach travel planning, encouraging them to explore new cities with fresh eyes and a sense of adventure.
In the coming years, Delta Locals is expected to become an essential tool for anyone looking to go beyond the usual tourist traps and truly experience the heart and soul of the world’s most fascinating cities. As the platform continues to evolve, it will undoubtedly help travelers make the most of every trip, ensuring that their journeys are as rich and authentic as possible.
For those eager to dive into the next adventure, Delta Locals offers a perfect starting point—one that promises not just to take you to your destination, but to guide you through it in ways that are as memorable as the journey itself.
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Tags: delta airlines, Delta Locals, Los Angeles, sicily, Tokyo
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