Delta, Alaska Airlines decides to end code-share relationship

Monday, November 30, 2020

Delta Air Lines recently made it official that it will end its code-share partnership with Alaska Airlines that supported the carriers to sell each other’s flights. Atlanta-based Delta, stated that it has more than tripled its own flights at its Seattle hub since 2013, said the code-share marketing arrangement with Alaska will end soon.

Delta mentioned that over a period of time there is reduced need of code sharing and hence they decided to end the relationship. The airline has however decided to maintain its investment commitment in the Pacific Northwest following the decision of ending partnership

Alaska, however, has concentrated on its recently-closed acquisition of Virgin America.  Delta and Alaska in 2008 announced an expanded code-share marketing alliance, with the CEOs of Delta and Alaska Airlines announcing the deal together. However, in the recent period, their partnership was troubled with competitive tension as Delta built a hub in Seattle that goes head-to-head against Alaska Airlines’ main hub there. Owing to several recent decision tensions cropped up and they decided to end the core-sharing relationship.

After the end of this agreement, it is expected that the passengers on Alaska Airlines flights will no longer be able to earn Delta miles, or otherwise. And Delta elite frequent fliers will no longer receive their benefits when flying Alaska Airlines starting May 1.

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