Denis Glibic Appointed as Director of Sales and Marketing at Shangri-La Dubai

Published on December 11, 2025

In an exciting development for the hospitality industry, Shangri-La Dubai has announced the appointment of Denis Glibic as the new Director of Sales and Marketing. With a career that spans over 15 years across multiple regions, including Europe, the Middle East, and Africa, Glibic brings extensive expertise in commercial strategy, hotel launches, and brand positioning. His dynamic leadership style and in-depth knowledge of global markets are expected to significantly contribute to the continued success and growth of Shangri-La Dubai.

A Wealth of International Experience

Denis Glibic’s career trajectory has equipped him with a comprehensive understanding of the hospitality landscape, particularly in the realm of sales, marketing, and revenue management. Before his appointment at Shangri-La Dubai, Glibic served as the Director of Sales and Marketing at Hyatt Regency Nairobi Westlands, where he was instrumental in successfully launching the property. Under his leadership, the hotel quickly established itself as a prominent player in the upper upscale market segment, attracting both business and leisure travelers.

His career has also seen him take on senior leadership roles with other major hospitality brands such as Hyatt Hotels Corporation, Jumeirah Group, and Radisson Hotel Group. In each of these roles, Glibic demonstrated an exceptional ability to drive revenue growth, enhance brand presence, and expand market share across different regions. His extensive experience, particularly in navigating the complexities of luxury hospitality, positions him well to lead Shangri-La Dubai into its next phase of growth and success.

Shangri-La Dubai: A Hub of Luxury and Innovation

Located on the iconic Sheikh Zayed Road, Shangri-La Dubai enjoys a prime position in the heart of the city, offering stunning views of Downtown Dubai and the Burj Khalifa. Over the years, the hotel has earned a reputation for providing exceptional luxury experiences, catering to both business and leisure travelers. The hotel is known not only for its world-class amenities but also for its commitment to creating meaningful, memorable experiences for its guests.

Shangri-La Dubai has become synonymous with luxury, offering a wide array of services, from its acclaimed dining destinations to its annual Taste of Shangri-La campaign. The campaign highlights the hotel’s diverse culinary offerings and attracts food enthusiasts from all over the world. The hotel also frequently collaborates with renowned chefs, as seen with the recent 8-Hands Dinner, a unique dining experience featuring international culinary talent.

Glibic’s appointment comes at a time when Shangri-La Dubai is looking to further solidify its position as one of the city’s top luxury hotels. With his background in driving sales and revenue growth, Glibic is expected to enhance the hotel’s standing in the competitive Dubai hospitality market.

Denis Glibic’s Role and Vision for Shangri-La Dubai

In his new role as Director of Sales and Marketing, Denis Glibic will be responsible for overseeing all sales and marketing initiatives at Shangri-La Dubai. This includes leading the hotel’s commercial strategy, with a strong focus on market positioning, revenue growth, and the overall guest experience. Glibic’s vast experience in brand positioning and his ability to craft effective marketing campaigns will be key in elevating the hotel’s presence in the luxury hospitality sector.

One of the primary goals for Glibic will be to ensure that Shangri-La Dubai maintains its competitive edge in a rapidly evolving market. This involves staying ahead of industry trends, understanding the changing demands of luxury travelers, and effectively positioning the hotel’s offerings to attract a wide range of guests. His leadership will also focus on fostering collaboration across departments to ensure the hotel’s commercial goals are aligned with its operational objectives.

Known for his strategic mindset and collaborative leadership style, Glibic’s appointment brings a fresh perspective to the hotel’s approach to sales and marketing. His ability to unite various teams under a common vision will be invaluable as Shangri-La Dubai continues to build upon its success.

A Commitment to Excellence and Innovation

Shangri-La Group, the parent company of Shangri-La Dubai, is renowned for its commitment to excellence in hospitality. The group’s portfolio of luxury hotels and resorts is known for offering unparalleled service and creating unforgettable experiences for guests. By appointing Denis Glibic as Director of Sales and Marketing, Shangri-La Dubai reaffirms its dedication to maintaining its reputation as one of the premier luxury destinations in the region.

Glibic’s appointment also aligns with Shangri-La’s ongoing commitment to innovation. As the hospitality industry continues to evolve, particularly with advancements in technology and changing consumer preferences, Glibic’s experience will be crucial in ensuring the hotel adapts to these shifts while continuing to deliver world-class service.

Shangri-La Dubai’s Future Under Glibic’s Leadership

With Denis Glibic now at the helm of the sales and marketing division, Shangri-La Dubai is poised to continue its success and growth in the competitive Dubai market. Glibic’s leadership is expected to strengthen the hotel’s position as a premier luxury hotel, attracting both regional and international guests seeking exceptional accommodations and experiences.

As Dubai remains one of the world’s top destinations for luxury travelers, Shangri-La Dubai’s focus on innovation and excellence will be key in maintaining its standing in the hospitality industry. Glibic’s strategic approach to sales, marketing, and brand positioning will undoubtedly play a significant role in driving the hotel’s future success.

Conclusion

Denis Glibic’s appointment as Director of Sales and Marketing at Shangri-La Dubai marks an exciting new chapter for the hotel. With his extensive experience and proven track record in driving revenue growth and market expansion, Glibic is well-positioned to lead the hotel to even greater success. Under his guidance, Shangri-La Dubai will continue to build on its reputation as one of Dubai’s most distinguished luxury hotels, offering unparalleled service and experiences to guests from around the world.