Despite Visa Hikes, Mexican Visitors Remain Loyal to US Travel, Get the Details Here

Published on December 13, 2025

Amid the growing discontent with U.S. travel policy, a rather surprising development has come to light: Mexico is not taking part in the travel boycott against the United States, even with the travel challenges that exist. On the contrary, increased numbers of tourists from Mexico are traveling to the U.S. This is a welcome development, especially because the travel industry has experienced a considerable downturn in the past couple of years.

Although several countries have decided to look for alternative destinations owing to high visa fees, tougher regulations, and political issues, the consistent presence of tourists in Mexico shows how vital this sector is to the U.S. travel industry. This discussion intends to shed light on how the consistent stream of tourists from Mexico is helping the U.S. tourism industry.

The Surge in Mexican Tourists to the U.S. Amid Rising Barriers

According to estimates from the U.S. International Trade Administration (ITA), Mexican tourism to the United States has been on the rise despite the challenges posed by new U.S. government policies. In November 2025, Mexican tourist arrivals increased by 1.3% compared to the previous year, and by 2.1% year-to-date. This trend was mirrored in October, which also saw a slight increase in visitor numbers from Mexico, with a 0.7% growth in air travel to the U.S.

Despite the Trump administration’s controversial decisions to increase visa fees and implement more stringent entry requirements—such as in-person interviews for visa renewals—Mexican tourists have continued to flock to U.S. cities. Notably, the number of tourist visas issued to Mexicans has grown by 5.3% compared to last year, indicating strong demand for travel to the U.S. from the Mexican market.

Visa and Travel Cost Increases Yet Mexican Visitors Persist

One of the major hurdles that Mexican travelers have faced in recent years has been the significant increase in visa application fees. As of October 2025, the cost of a U.S. visitor visa rose from $185 to $435 due to the introduction of a new visa integrity fee. Furthermore, the cost of entry form tracking increased from $6 to $30. The new policies have also led to authorities scrutinizing applicants’ social media accounts to determine their stance on U.S. policies, particularly those critical of the Trump administration.

Despite these obstacles, Mexican travelers have continued to visit the U.S., and in large numbers. Angela Kocherga, a reporter for NPR, highlighted the persistence of Mexican tourists in the face of these challenges, noting that, despite rising costs, many still see the U.S. as a primary destination for shopping, entertainment, and tourism.

This continued influx of Mexican tourists represents a stark contrast to the trends seen in other parts of the world, where the U.S. has faced increasing resistance due to both political and logistical reasons.

The Economic Significance of Mexican Tourism to the U.S.

Mexican tourists are an integral part of the U.S. tourism economy, particularly in border states like Texas, California, Arizona, and New Mexico. According to ITA data, in 2023, 14.5 million Mexican tourists visited the U.S., making Mexico the second-largest source of inbound tourism after Canada. This is significant because it underscores the reliance of U.S. tourism businesses—especially in the southern states—on Mexican visitors.

Shopping malls, restaurants, and hospitality businesses in border areas heavily depend on Mexican tourism. For example, Fine Slechta, the marketing director for the Outlet Shoppes of El Paso, reported that 65% of their weekend customers are Mexican citizens. Without these visitors, the local economy in border cities would face a severe downturn. This highlights how vital Mexican tourism is to sustaining U.S. businesses in these regions.

Despite the challenges and higher costs of travel, Mexican visitors continue to spend significantly in the U.S. The ITA reports that Mexico is the second-largest market for air passenger travel, with 3.2 million travelers flying to the U.S., representing a 1.9% increase compared to the previous year. This is a critical source of revenue for U.S. airlines and travel-related businesses, particularly in a year when the overall inbound tourism spending is expected to decline.

Challenges for the U.S. Travel Industry Amidst Declining Global Visitors

Although Mexican tourism is growing, the broader U.S. tourism sector continues to struggle, especially with the decline of international visitors from other parts of the world. According to the U.S. Travel Association, inbound travel spending is forecast to drop by 3.2% to $173 billion this year. This is in part due to the growing number of countries boycotting U.S. tourism due to the administration’s policies.

For instance, Canadian tourists—who are typically a significant source of revenue for U.S. destinations—have also been scaling back their visits. Data from Statistics Canada shows a 30.5% decline in Canadian car arrivals to the U.S. in October 2025 compared to the previous year. This decrease is a part of a broader trend of visitors choosing alternative destinations due to the cost and complexity of U.S. travel.

Additionally, the decrease in tourism from the U.K., a key source of international visitors, is expected to continue, with forecasts predicting a sharp decline in U.K. visitors to the U.S. in 2026. Similarly, Chinese tourism to the U.S. has fallen, with many Chinese citizens opting for visa-free travel to other countries instead.

Can Mexican Tourists Save the U.S. Travel Sector?

Despite the challenges posed by other international markets, Mexican tourists represent a silver lining for the U.S. travel industry. The influx of Mexican visitors is helping offset the declines from other countries. However, their lower average spend per visit is a limiting factor. According to Visit California, while Mexican visitors are expected to increase by 5.9%, their economic impact is limited due to a lower average spend of approximately $986 per visit.

Given this, the U.S. tourism industry faces a tough road ahead. While the growth in Mexican visitors is a positive sign, it may not be enough to fully recover from the losses experienced in other international markets. As the U.S. government faces increasing criticism for its immigration and visa policies, the challenge remains to attract more visitors from key markets such as Europe, Asia, and Canada.

The Resilience of Mexican Tourism in the U.S.

Although there are challenges that the travel industry in the U.S. is experiencing as a result of the travel boycott and rising costs, the travel industry in Mexico is one of the contributors to growth in the U.S. travel industry. Although there has been a rise in the cost of visas, stricter regulations, as well as political tension, tourists from Mexico continue to make the U.S. a major travel destination. In order for this to continue, there are factors that the U.S. needs to address.