Deveekaa Nijhawan appointed head of the International PR and Communications at Qatar Tourism

Published on : Wednesday, August 4, 2021

Qatar Tourism has appointed Deveekaa Nijhawan to lead the International PR and Communications team, to assist in marketing the destination in key markets as part of the country’s strategy to become a world-leading tourism destination. Deveekaa’s remit covers key markets including India, United Kingdom, Germany, Australia and United Arab Emirates with a focus on engaging and penetrating travel trade and consumer media.

Deveekaa is a senior PR professional with over 10 years’ experience in PR & Communications in the hospitality sector. As part of the tourism strategy, Qatar National Vision 2030, Qatar Tourism is on a journey to welcome six million visitors a year by 2030, by improving and expanding the country’s tourism proposition with visitor experience at its core. Deveekaa will support the international marketing strategy, while Qatar continues to grow and improve tourism assets, enhance the end-to-end customer experience and invest in service excellence across every touchpoint. She will also execute Qatar Tourism’s tailored global communications campaigns, with a focus in key markets.

Speaking on her appointment Deveekaa said she is very excited to join Qatar Tourism and embrace the new challenge. She also shared that she is looking forward to developing and implementing a holistic integrated PR and Communications strategy to position Qatar as a popular tourist destination, while promoting the country’s rich cultural heritage and diverse offerings.

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