DFS opens its seven star luxury retail and entertainment destination in Sanya by 2026

Monday, October 2, 2023

DFS Group announced plans to open the first world-class, seven-star luxury retail and entertainment destination, DFS Yalong Bay in Sanya, Hainan, China by 2026.

DFS is forecasting an unprecedented investment into a 128,000 square meter site, attracting over 1,000 luxury brands including iconic maisons from the LVMH Group once fully operational. DFS Yalong Bay will become Sanya’s premier destination for luxury shopping, world-class accommodation, dining, and entertainment, serving international and domestic tourists with innovative, renowned luxury brands and experiences.

  “DFS Yalong Bay is an incredibly exciting development for DFS, and I believe for the Chinese travel industry”, said Benjamin Vuchot, DFS Chairman and CEO, in Cannes today. “Think the glamour and experience of Shanghai, Macau, Dubai, and Las Vegas: now add Sanya to these dream destinations. Yalong Bay represents a key entry point to Hainan which the China Government plans to turn into the world’s largest free-trade port. In addition to this strong policy, Hainan also offers luxurious resorts, beautiful sandy white beaches and high-end medical facilities. Hence, we believe that Hainan is well-poised to become one of the fastest growing luxury markets in the world maximizing both domestic and international consumption.”

Vuchot added, “With Hainan on course to become one of the world’s largest luxury retail markets in the next five years, DFS Yalong Bay will be a critical addition to DFS’ global portfolio. We expect tourism to grow significantly as investments in passenger airport capacity, high speed roads and port capacity will also boost tourism potential in Hainan. DFS Yalong Bay will be the only luxury retail property within Yalong Bay. We have tremendous excitement and optimism about this project.”

DFS Group’s objective is to lead and grow the market share of luxury in Hainan across fashion, beauty and fragrances, watches and jewelry by developing a seven-star world-class luxury retail and entertainment destination in Yalong Bay. Nancy Liu, President, DFS China confirmed DFS Yalong Bay development represents a core component of DFS’ long-term expansion and investment strategy in the China market.

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