Dharana at Shillim Appoints Urvashi Mehta as Commercial Director to Boost Wellness and Luxury Travel

Published on September 24, 2025

By: Paramita Sarkar

Dharana at Shillim, an award-winning destination known for its clinical-grade wellbeing offerings, has appointed Urvashi Mehta as its new Commercial Director – Wellness. This strategic appointment aims to accelerate the brand’s growth, elevate its international presence, and redefine its leadership in the global wellness industry. With over 25 years of experience in hospitality sales, marketing, and wellness, Mehta’s addition to the team is set to play a pivotal role in positioning Dharana as a key player in the wellness and luxury travel sectors.

Urvashi Mehta’s career is a testament to her ability to navigate the complex and evolving wellness and luxury travel markets. She has worked with a range of prestigious brands and driven significant growth in both domestic and international markets. Throughout her distinguished career, Mehta has successfully forged strategic alliances, executed high-impact marketing campaigns, and enhanced customer engagement to drive sustainable business outcomes.

Before joining Dharana, Mehta held leadership roles where she was responsible for developing and executing commercial strategies for a diverse portfolio of eight resorts. She was instrumental in driving business success across various segments, including wellness, MICE (Meetings, Incentives, Conferences, and Exhibitions), and luxury travel. Her expertise in the hospitality sector enabled her to build global partnerships, significantly increasing revenue streams and expanding market share in international markets.

In her new role as Commercial Director – Wellness at Dharana at Shillim, Mehta will focus on several key objectives, including accelerating revenue growth in both domestic and international markets. Her strategies will center around elevating Dharana’s brand presence through targeted digital campaigns, international roadshows, and participation in key trade events. As the wellness sector grows in global prominence, Mehta’s strategic direction will further enhance Dharana’s standing as a leading destination for transformative wellness experiences.

Revolutionizing Wellness Travel
Dharana at Shillim is already renowned for its unique integration of ancient wisdom and modern diagnostic practices to offer guests a holistic, clinical-grade approach to wellness. The retreat’s bespoke wellness programs combine Eastern philosophies with cutting-edge scientific diagnostics, providing transformative experiences that focus on longevity, mental clarity, and physical rejuvenation. This focus on precision wellbeing positions Dharana at Shillim as a leader in the wellness tourism industry, attracting guests seeking not only relaxation but a genuine path to improved health and wellbeing.

Urvashi Mehta’s appointment underscores Dharana’s commitment to becoming a global benchmark for wellness and long-term transformation. Under her leadership, the company plans to amplify its focus on precision wellbeing, ensuring that the brand continues to resonate with the evolving demands of modern luxury travelers. The wellness and lifestyle travel sectors are witnessing tremendous growth, particularly in post-pandemic times, with more travelers seeking mindful, health-conscious vacations. Dharana at Shillim is positioned to meet these demands with Mehta’s extensive experience in the hospitality and wellness sectors.

Strategic Vision and Digital Innovation
One of Mehta’s primary areas of focus will be driving Dharana’s presence in international markets, especially through a robust digital marketing strategy. With the increasing importance of online presence and virtual engagements in the travel and wellness sectors, Mehta is poised to lead Dharana in the digital space by launching innovative campaigns that will connect with a broader, global audience. By leveraging the power of social media, influencer marketing, and digital roadshows, she aims to engage with high-net-worth individuals, wellness enthusiasts, and corporate clients seeking premium wellness services.

Additionally, Mehta will focus on nurturing key relationships within the wellness and luxury travel industry, forging valuable partnerships that will further enhance Dharana’s brand image. Whether through collaborations with luxury travel agencies, wellness influencers, or corporate organizations, Mehta will be instrumental in expanding Dharana’s footprint worldwide.

A Strong Leadership Team
Gavin de Souza, CEO of Dharana at Shillim, expressed his enthusiasm about Mehta’s appointment. “We are delighted to welcome Urvashi to the team. Her deep expertise in hospitality and wellness, coupled with her proven ability to build strong global partnerships, will be instrumental as we continue to expand our presence across international markets. We are confident that her leadership will help establish Dharana as the foremost destination for precision wellbeing and long-term transformation.”

With the appointment of Mehta, Dharana at Shillim is poised to strengthen its position in the luxury wellness sector and solidify its reputation as a global leader in wellness travel. As the company continues to innovate and push the boundaries of precision wellbeing, Mehta’s leadership will be crucial in ensuring the brand’s growth and success in an increasingly competitive market.

A Future of Transformative Wellness
Dharana at Shillim’s focus on wellness goes beyond mere relaxation; it is about providing a transformative experience that nurtures the mind, body, and spirit. This philosophy aligns perfectly with the growing trend of conscious and mindful travel, where people are seeking holistic experiences that offer more than just leisure.

With Mehta at the helm of commercial strategy, Dharana at Shillim is expected to make even greater strides in the wellness and lifestyle travel sector, ensuring that its reputation for excellence continues to flourish across international markets. As the global wellness industry continues to evolve, Dharana’s commitment to delivering innovative and effective wellbeing solutions will remain a key differentiator, setting the resort apart as a leader in the field.