Dida Redefines Travel Distribution with A Sleek New Brand Identity

Published on March 4, 2025

Dida unveils a bold new identity, rebranding from DidaTravel to streamline innovation, enhance partnerships, and revolutionize global travel distribution.

Dida Unveils New Brand Identity and Embraces a Simplified Name

DidaTravel, a powerhouse in B2B travel distribution, has officially rebranded itself as Dida, marking a bold step toward a more streamlined and innovative future. The refreshed brand identity reflects the company’s commitment to delivering smarter, technology-driven solutions while strengthening its global partnerships.

A Brand Evolution Driven by Innovation and Partnership

The transformation comes in response to valuable insights from Dida’s global supplier and client network, who consistently recognized the company’s unparalleled distribution reach, technological prowess, and agile international teams as key differentiators. The new brand identity not only enhances how these strengths are communicated but also aligns with Dida’s vision of “powering partnerships through smarter solutions.”

By simplifying its name to Dida, the company is ushering in a new era of cutting-edge innovation. Leveraging data analytics, machine learning, and generative AI, Dida is focused on eliminating industry pain points, optimizing efficiency, and unlocking new opportunities for its partners worldwide.

Repositioning for the Future of Global Travel

This rebranding coincides with a period of rapid transformation in the travel sector, as businesses adapt to shifting consumer behaviors and technological advancements. As the leading B2B travel player in the Chinese outbound market and a dominant force across APAC, Dida is uniquely positioned to anticipate evolving market demands.

With an unwavering commitment to expanding high-value, complementary distribution channels, Dida empowers hotel and supplier partners with unmatched access to some of the world’s fastest-growing travel markets.

Dida at a Glance: A Global Travel Distribution Powerhouse

Founded in 2012, Dida operates as a tech-driven global travel distribution leader, headquartered in Shenzhen, China, with a workforce of 750+ employees across eight international offices.

Dida’s extensive global network includes partnerships with:

35,000+ travel buyers spanning travel agencies, OTAs, tour operators, wholesalers, TMCs, and airlines.
75,000+ directly contracted hotels offering highly competitive rates.
1 million hotel products sourced from 650+ suppliers across 200+ countries and regions.

By embracing its new identity, Dida continues its mission to drive smarter, tech-powered distribution solutions, ensuring its partners remain at the forefront of the ever-evolving travel landscape.