Discover Airlines Boosts Brand Visibility Through New Collaboration with Tampa Bay Buccaneers

Published on September 11, 2024

Discover Airlines, the German carrier under the Lufthansa Group, has announced a strategic marketing partnership with the NFL’s Tampa Bay Buccaneers just in time for the 2024/2025 season. This collaboration aims to boost the airline’s presence in Florida while helping the Buccaneers increase their visibility among their growing fan base in Germany.

Unveiled during a special ceremony at Tampa International Airport (TPA), the partnership will see both organizations engage in a series of marketing initiatives and joint communication efforts. Florida, a crucial destination for Discover Airlines, plays host to some of the carrier’s busiest routes, highlighting the importance of this market. On the other hand, the Buccaneers recognize Germany as a key international growth region, and through this partnership, they seek to deepen their connection with their expanding fanbase in the country.

Discover Airlines currently operates 20 weekly flights between Germany and Florida, holding the largest market share for flights connecting the two regions. These routes link travelers from Frankfurt to Tampa, Orlando, and Fort Myers. As part of this partnership, Discover Airlines is set to expand further, with plans to introduce three additional weekly flights from Munich to Orlando in the summer of next year. This will mark the first direct connection between Munich (MUC) and Orlando (MCO), creating new travel opportunities for both leisure and business passengers.

The partnership not only reinforces Discover Airlines’ standing in Florida but also aligns with the Tampa Bay Buccaneers’ ambition to grow their fan base internationally. With Germany becoming one of their most significant international markets, both organizations stand to benefit from this collaboration.

In addition to expanding its Florida operations, Discover Airlines is also focused on growing its fleet and enhancing onboard services. Currently, the airline operates 27 aircraft, a mix of Airbus A320s and A330s. By 2027, Discover Airlines will add six more A330-300s and three A320s, allowing for increased services on existing routes and potential new destinations. At the same time, the airline plans to retire three of its older A330-200s, which will reduce operational costs and improve efficiency.

Passengers can also look forward to enhanced premium services onboard, as Discover Airlines is set to introduce a new Business Class product and an upgraded In-Flight Entertainment (IFE) system. The new IFE will feature larger, higher-resolution screens across all classes, offering a more enjoyable and modern travel experience.

Florida remains a top destination for European travelers, known for its sunny weather, rich attractions, and vibrant culture. With Discover Airlines’ expanded services and improved in-flight experiences, travelers from Germany and beyond will have even more opportunities to explore the state.

This partnership between Discover Airlines and the Tampa Bay Buccaneers presents a valuable opportunity for both parties to strengthen their positions in key markets while offering passengers and fans exciting new ways to connect across the Atlantic.