Discover China’s Biggest Cultural Jewel: Xuelei Fragrance Museum, Now the Largest Fragrance Destination Globally!

Published on November 28, 2025

Guangzhou, China, has officially unveiled a game-changing cultural destination for fragrance enthusiasts with the grand opening of the Xuelei Fragrance Museum, the largest fragrance-focused museum in the world. Located in the city’s vibrant Baiyun District, this immersive museum promises to elevate the global tourism landscape by offering an innovative, sensory-rich experience like no other. Officially launched in 2025, the museum not only celebrates the art and history of scent but also integrates modern technology, making it a unique addition to Guangzhou’s cultural offerings.

A Journey Through Time and Scent: The Museum’s Immersive Galleries

Spanning multiple floors, the museum’s design emphasizes interactivity and deep cultural exploration. Visitors will be guided through 18 thematic galleries dedicated to global fragrance cultures, showcasing the evolution of perfumery, its cultural significance, and its connection to history. Each exhibit immerses visitors in a sensory journey, from ancient incense rituals to modern perfume artistry. The museum’s collection boasts over 300 fragrances for visitors to explore, making it a haven for scent lovers worldwide.

Scent Meets Technology: An Interactive and Personalized Experience

The museum offers more than just traditional exhibits. It features cutting-edge technology that allows visitors to engage with fragrance on a personal level. One of the standout experiences is the AI-powered perfume creation station, where visitors can craft their own custom fragrance in just minutes. This innovative feature pairs scientific precision with artistic expression, enabling tourists to walk away with a bespoke scent that captures their unique preferences.

Visitors also receive a digital scent-experience profile, a personalized record of their reactions to different scents throughout the museum. This high-tech feature ensures that each visit is as unique as the visitor themselves, fostering a deeper connection to the experience.

Exploring Fragrance in Every Dimension: The Museum’s Architectural Marvel

The Xuelei Fragrance Museum is as much a visual masterpiece as it is a sensory one. Designed with inspiration from fragrance distillation techniques, the museum’s architecture blends modern aesthetics with industrial heritage. The building’s expansive atrium allows natural light to flood in, creating a bright, welcoming environment for visitors.

On the fifth floor, a breathtaking aromatic garden awaits, merging nature with scent in an open-air environment. Here, visitors can enjoy fragrant plants and flowers while absorbing the beauty of the surrounding landscape, adding an outdoor element to their immersive journey.

Synesthetic Scent Experiences: Blending Senses in a Revolutionary Way

The museum also offers a groundbreaking exhibit known as “Synesthesia of Scent”, located on the fourth floor. In this interactive hall, scent is paired with other sensory stimuli such as color, sound, and texture to create a multisensory experience. This exhibit pushes the boundaries of traditional museum displays, offering visitors a chance to experience fragrance in a completely new way.

A Global Exploration of Scents: From East to West

The “WORLD FRAGRANCE” exhibition, the largest gallery in the museum, offers a comprehensive look at how various cultures around the world have used and valued scent. From Eastern incense traditions to Western perfume artistry, visitors can trace the evolution of scent in different civilizations. This exhibit serves as a bridge between cultures, blending ancient history with contemporary fragrance practices.

Creating Memories: Personalized Fragrance Experience

The highlight of the Xuelei Fragrance Museum is its bespoke perfume creation experience. After exploring the galleries and scent installations, visitors can create their own personalized fragrance at the AI blending station. Within minutes, a professional-quality perfume is made just for them, offering a tangible memory to take home. This experience combines the art of perfumery with the latest in AI technology, making it accessible to all visitors, regardless of expertise.

Why Xuelei Fragrance Museum is a Must-Visit for Travelers

The Xuelei Fragrance Museum adds a new dimension to the Guangzhou tourism scene, making it a must-visit destination for global travelers. It caters to tourists interested in unique, immersive experiences, offering a fresh take on cultural exploration. Rather than just viewing art or artifacts, visitors engage with scent as a personal and dynamic experience. For travelers seeking to immerse themselves in a new world of sensory discovery, this museum is a one-of-a-kind destination.

Practical Information for Visitors

The museum is located at No. 1 Ketai 2nd Road, Baiyun District, Guangzhou, and officially began operations in July 2025. Admission is priced at ¥98 for general entry, with discounted rates for students and families. The museum is open daily, and early bookings are recommended due to expected high demand.

A Cultural and Technological Masterpiece

The Xuelei Fragrance Museum exemplifies the growing trend of experiential tourism — where visitors seek to engage not just visually, but through multiple senses. By combining cutting-edge technology, cultural heritage, and a deep connection to fragrance, the museum provides a sensory experience that is both educational and deeply personal. For those interested in scent culture, history, or simply looking for a unique tourism experience, this museum should be at the top of their itinerary.

As Guangzhou continues to develop its position as a cultural tourism hub, the Xuelei Fragrance Museum is set to become a central part of its offerings. It represents a fusion of old and new, East and West, tradition and technology — creating a sensory journey that will captivate visitors from all over the world.

Image: Xuelei Fragrance Museum