Discover China’s Rich Heritage Through Immersive Hanfu and Qipao Experiences

Published on December 18, 2025

Suzhou, a centuries-old water town in east China’s Jiangsu Province, has become a focal point for immersive cultural tourism, drawing international visitors eager to explore the country’s rich heritage. German traveler Lea Hoffmann, dressed in a traditional Qipao and holding a delicate round fan, walked through the town’s historic streets, where its ancient waterways, classical gardens, and traditional architecture created the perfect backdrop for an authentic cultural experience. This scene is a testament to the growing trend of immersive travel in China, where tourists from around the world engage with the country’s centuries-old traditions, such as wearing Hanfu and experiencing local customs firsthand.

The growing appeal of heritage-based travel, particularly in cities like Suzhou, Xi’an, and Hangzhou, highlights China’s efforts to promote cultural tourism that connects travelers to the nation’s ancient customs, clothing, and crafts. The popularity of this form of travel is reshaping global tourism, attracting visitors looking for deeper, more meaningful travel experiences that go beyond sightseeing.

Suzhou: A Hub for Immersive Cultural Tourism

Suzhou, known for its stunning classical gardens and ancient silk industry, offers a unique glimpse into China’s cultural past. Visitors flock to the city to experience its UNESCO World Heritage-listed gardens, where traditional Chinese landscaping techniques have been preserved for centuries. But what sets Suzhou apart is the city’s growing focus on immersive heritage tourism. The rise of experiential tourism allows visitors to not just see, but actively participate in local traditions, enhancing their connection with the culture.

Suzhou has long been known for its water towns, with their peaceful canals and picturesque bridges. Today, visitors can don traditional Chinese clothing, such as the Hanfu, a traditional garment that dates back to the Han Dynasty. Hanfu-wearing tourists can participate in ancient tea ceremonies, learn traditional calligraphy, and experience Chinese classical music and dance, all while walking through the town’s historical streets.

The city’s efforts to offer authentic experiences go beyond clothing. Visitors can engage in hands-on experiences such as silk weaving at Suzhou’s famous silk factories or crafting intricate traditional Chinese paper cuts. These immersive experiences not only preserve China’s ancient customs but also provide travelers with the opportunity to learn and participate in the very traditions that have shaped the country’s identity.

Qipao Experiences in Suzhou and Other Heritage Destinations

While Hanfu tourism is gaining momentum, Qipao, the iconic silk dress with roots in the Qing Dynasty, has also captured the attention of international travelers. Cities like Suzhou have embraced this trend, offering Qipao experiences where tourists can try on the garment, participate in fashion shows, or learn about its rich cultural history.

Lea Hoffmann’s visit to Suzhou in a Qipao exemplifies this growing interest. Visitors are not only able to admire these beautiful garments but also engage in activities like traditional Qipao embroidery workshops and learn about the Qipao’s evolution from its early days to its modern-day popularity as a symbol of Chinese elegance. This experience blends fashion with culture, allowing travelers to immerse themselves in China’s rich sartorial history while enjoying the beauty of Suzhou.

Xi’an: The Birthplace of the Hanfu Movement

Beyond Suzhou, other cities like Xi’an, the ancient capital of China, are also embracing the trend of immersive cultural tourism. Xi’an has become a major destination for Hanfu enthusiasts, with many visitors dressing in traditional garb to explore the city’s ancient sites, including the Terracotta Army and the Ancient City Wall. Tourists in Hanfu attire often visit these historical landmarks to create memorable, culturally rich experiences that reflect the country’s deep heritage.

In Xi’an, the Hanfu movement has sparked a resurgence of interest in traditional Chinese culture, and visitors are encouraged to engage with the city’s rich history through immersive experiences such as ancient crafts workshops and traditional Chinese martial arts demonstrations.

Hangzhou: A Blend of Tradition and Modernity

Further south, Hangzhou, with its stunning West Lake and traditional tea culture, has also embraced immersive travel experiences. Known for its Longjing tea, Hangzhou offers tourists the opportunity to visit tea plantations, where they can learn the ancient art of tea picking, processing, and tasting. This experiential tourism has become a significant part of Hangzhou’s appeal, drawing visitors seeking authentic cultural experiences while enjoying the beauty of the city’s ancient landscape.

The Rise of Immersive Tourism in China

The rise of immersive tourism in China is not only about cultural enrichment but also about tourism that creates a deep, personal connection between the traveler and the destination. With the government’s emphasis on cultural preservation and the increasing demand for meaningful travel experiences, Chinese cities are investing in creating authentic, interactive opportunities for international visitors.

The tourism industry’s focus on heritage tourism offers travelers the chance to experience the essence of China through its clothing, food, arts, and traditions. As global tourism recovers and travelers seek more meaningful experiences, China’s immersive tourism offerings provide a perfect opportunity to step into the country’s storied past while enjoying modern-day comforts.

Conclusion

As immersive travel continues to grow in popularity, cities like Suzhou, Xi’an, and Hangzhou are leading the way in offering tourists the chance to engage with China’s rich cultural heritage. Whether it’s dressing in a traditional Hanfu, exploring Qipao culture, or participating in ancient crafts, these experiences provide a deeper, more meaningful connection to the country’s traditions. As China’s tourism landscape evolves, it remains a captivating destination for travelers seeking to explore the intersection of history, culture, and fashion.