Discover How Zhejiang Is Leading The Future Of Smart Tourism With Its AI-Powered Travel Platform In China

Published on June 30, 2025

Zhejiang Province in China has taken a monumental step in the future of tourism by unveiling the country’s first AI-powered provincial-level tourism platform. The launch of the “Zhejiang Travel” platform on June 26 in Hangzhou is a groundbreaking moment for smart tourism. Developed in collaboration with the Zhejiang Provincial Department of Culture, Radio, Television, and Tourism, this innovative platform is set to revolutionize the way travelers experience the province, offering a seamless, personalized, and efficient journey for both domestic and international visitors.

A Major Leap in Smart Tourism

The “Zhejiang Travel” platform introduces an all-in-one AI-powered travel experience that integrates real-time information and personalized services. Powered by two powerful AI models—Alibaba Tongyi Qianwen (Qwen) and DeepSeek—this platform utilizes cutting-edge technology to deliver tailored travel itineraries, recommendations, and services for tourists. Whether you’re visiting for the first time or returning for a deeper exploration, this platform offers tools that enhance the convenience and accessibility of travel planning.

As China’s first provincial-level AI-powered inbound tourism system, Zhejiang is setting the stage for smarter, more connected travel. It was launched during an event at the World Tourism Alliance headquarters in Hangzhou, a city known for its blend of history and modernity. This platform not only showcases Zhejiang’s commitment to tourism innovation but also positions the province as a leader in the global tourism industry.

Four Core AI Modules for an Unmatched Experience

The platform integrates four specialized AI agents designed to meet every need of the modern traveler:

• Tour Guide: This AI agent curates personalized scenic routes that blend historical and cultural narratives of Zhejiang’s iconic destinations. Travelers can explore the province’s rich heritage with stories that bring each site to life.
• Hotel Consultant: The hotel consultant suggests accommodations based on individual preferences, group size, and stay duration. With its intelligent algorithms, travelers can easily find lodging that suits their needs without having to waste time searching.
• Budget Planner: This module helps travelers estimate real-time costs and manage their budget with accurate expense breakdowns, ensuring that they are always aware of their spending.
• Neighborhood Assistant: For those looking to immerse themselves in local life, the neighborhood assistant recommends local food, shopping options, and cultural events, ensuring an authentic experience in every corner of Zhejiang.

Seamless Travel with Smart QR Code Integration

One of the standout features of the Zhejiang Travel platform is the innovative “Easy GO” service code—a unified QR code that consolidates various travel processes into a single, seamless experience. This smart QR code simplifies numerous aspects of travel, including:

• Visa and Immigration Processing: The platform streamlines visa submissions and customs procedures, reducing wait times and making entry into China faster for international tourists.
• Hotel Check-ins: Travelers can check into hotels using their QR code, avoiding long waits at the front desk and simplifying the check-in process.
• Museum and Attraction Entries: Visitors can scan the QR code for quick access to museums and attractions, eliminating the need for paper tickets or time-consuming ticket queues.
• Public Transportation Payments: The QR code also supports major international payment platforms, allowing for smooth payments on buses, trains, and taxis, further enhancing the travel experience.

According to reports, the integration of these systems results in over 60% time savings in processes like visa and customs clearance, which is a significant improvement for international tourists who often encounter delays during travel.

Real-Time Translation and Additional Features

The platform’s “Gummy” translation model offers real-time translation in several languages, allowing tourists to communicate with ease, regardless of language barriers. This feature is particularly beneficial for international visitors, ensuring they have a smooth and enjoyable stay without the stress of language misunderstandings.

In addition to translation, the platform offers several other high-tech services to enhance the travel experience, including:

• Ride-Hailing and Car Rentals: The platform helps tourists arrange transportation, ensuring they can travel conveniently around the province.
• AI-Powered Travel Photography: For those looking to capture their journey, the app provides AI-enhanced photography tools to help tourists take the perfect shot.
• Luggage Transfer Services: Tourists can have their luggage transferred between key locations, making it easier to travel light and enjoy their time without worrying about their bags.
• Curated Travel Routes: The platform also generates travel routes based on real-time data, helping travelers make the most of their time in Zhejiang.

Zhejiang’s Tourism Boom

The launch of the Zhejiang Travel platform comes at a time when the province is experiencing a significant surge in tourism. In 2024, the province saw a staggering 873% increase in visa-free foreign entries, attracting around 131,000 international visitors. To further boost its tourism appeal, Zhejiang has introduced themed tours and tax refund policies, making it even more attractive to foreign tourists.

As part of its strategy to become a global tourism hub, Zhejiang has also developed pilot tourism zones and promoted cultural destinations, offering a unique blend of traditional Chinese culture and modern technology. These efforts have contributed to Zhejiang’s position as a key player in China’s tourism industry.

A Glimpse into the Future of Global Tourism

Zhejiang’s AI-powered platform is more than just a tool for convenience; it represents a major step forward in the evolution of global tourism. The integration of cultural insights, real-time data, and logistical convenience sets a new benchmark for how tourism can be experienced in the modern world. With its multilingual AI services and smart tourism innovations, Zhejiang has positioned itself as a leader in the future of travel, providing a seamless, immersive, and highly personalized experience for all travelers.

The launch of Zhejiang Travel is a bold move towards intelligent tourism, and its success is likely to inspire other provinces and countries to follow suit. As the platform continues to evolve, it will undoubtedly shape the future of tourism in China and around the world, offering travelers a glimpse into the next generation of travel technology.

(Source: Zhejiang Provincial Department of Culture, Radio, Television and Tourism, World Tourism Alliance)