Discover Iconic Resorts With Louis Vuitton’s New Illustrated City Guides

Published on June 28, 2025

In a thrilling initiative to reimagine luxury travel, Louis Vuitton has just launched the ultimate new product—the City Guide Resorts. This new format reconsolidates the notion of luxurious exploration, delivering a sophisticated and entertaining travel guide to some of the most popular weekend getaways in Europe. Comprehensively targeting four legendary spots—Capri, Ibiza, Mykonos, and Saint-Tropez—this slim guide offers an intimate and creative way of exploring these high-end spots.

The City Guide Resorts is a follow-up to Louis Vuitton’s signature travel collection. But it makes an interesting deviation from the classic travel guide format by embracing a smaller, image-intensive format. As the name would indicate, the guide is specifically created for the reader interested in experiencing resort paradises the high-end way, with expert commentary, lush photography, and high-end curation all rolled into a single, slim package.

Culturally Immersive Experiences Through Local Creatives

A key feature of Louis Vuitton’s new City Guide Resorts is its emphasis on authenticity and local culture. The guides are not only filled with helpful information but also feature firsthand insights from well-known creatives who have ties to the destinations themselves. Italian designer Vincenzo Sorrentino, French photographer Pierre Roinson, British jewelry designer Jade Jagger, and French art consultant Marissa Taboulchanas have all contributed to the guides, providing travelers with intimate perspectives that reveal the essence of each location.

This collaboration with local creatives marks a significant step in Louis Vuitton’s commitment to promoting cultural exploration. Travelers are now invited to experience not only the luxury of these destinations but also the unique influences that shape them. By integrating the voices of these visionaries, the City Guide Resorts offers a more personalized approach, inviting guests to discover hidden gems and enjoy insider knowledge about each destination.

Artistic Illustrations Bring Destinations to Life

To further enhance the travel experience, Louis Vuitton has partnered with talented illustrators Charline Collette, Charlotte Molas, Muhammad Fatchurofi, and Virginie Morgand. These artists bring a distinctive visual interpretation to each of the featured locations, blending artistic flair with the timeless elegance associated with the Louis Vuitton brand. The illustrations showcase the vibrant culture, picturesque landscapes, and dynamic atmospheres of Capri, Ibiza, Mykonos, and Saint-Tropez.

The choice of illustrations, as opposed to photographs, creates a unique narrative that captures the spirit of each destination in a more abstract and interpretive manner. These visual stories evoke the mood and character of each location, providing a deeper connection between the traveler and the place they are visiting. The artwork serves as both a visual delight and a tool for travelers to better understand the destinations’ cultural essence.

Curated Selections of Luxury Experiences

One of the most compelling aspects of the City Guide Resorts is its curated selection of experiences. Louis Vuitton’s team has meticulously chosen the best boutique hotels, restaurants, cultural attractions, and artisan shops for each of the featured destinations. The guide is designed to be a trusted travel companion, offering exclusive recommendations that would appeal to the most discerning travelers. Whether it’s a five-star hotel in Mykonos or a hidden gem of a restaurant in Saint-Tropez, the guide ensures that every traveler enjoys a carefully curated luxury experience.

This approach reflects a larger trend in the luxury travel industry, where there is a growing demand for personalized and curated experiences that go beyond conventional travel recommendations. The guide provides a level of sophistication and insider access that promises to elevate every aspect of the traveler’s journey, offering them not just a vacation but a curated lifestyle experience.

The Future of Travel: A Tech-Enhanced Companion

In addition to the printed guides, Louis Vuitton has introduced a dedicated mobile app for iPhone and iPad, providing real-time updates and dynamic content. The app includes a range of interactive features, such as photo essays, destination updates, and exclusive behind-the-scenes insights, all tailored to enhance the user’s travel experience.

The inclusion of a tech-enhanced component underscores a larger trend in the luxury sector: the integration of digital tools to complement traditional offerings. As travelers increasingly look for seamless, tech-driven experiences, brands like Louis Vuitton are rising to the occasion, providing solutions that combine the physical with the digital. This hybrid model of a printed guide and mobile app creates a complete, flexible travel companion that can adapt to the changing needs of luxury travelers.

The app not only updates the travel guide with new content but also offers personalized notifications, providing users with the latest information on events, exhibitions, or special offers in each of the destinations. It transforms the City Guide Resorts into a dynamic, evolving resource, ensuring that travelers remain connected and informed throughout their journey.

The Intersection of Luxury, Art, and Travel

Louis Vuitton’s just-launched City Guide Resorts is the ultimate testament to the increasing merging of luxury travel, culture, and art. Through the inclusion of local artists’ contributions and a sophisticated digital offering, Louis Vuitton raises the bar for how travel guides can interact with high-net-worth consumers. The merging of travel with the elements of art and culture not only enriches the travel experience itself but also provides value to the broader brand experience, such that every traveler has a deeper, richer relationship with their destination.

With the rise of luxury travel, personalized, curated, and culturally inspired travel will continue to take center stage. It’s great to see how City Guide Resorts has had success with these, proving that these are not fleeting trends but the way of the future—one that is the perfect marriage of the very best traditions and innovations.

References: Official Website of the Capri Tourism Board, Official Website of Ibiza Tourism, Official Website of Mykonos Tourism, Official Website of Saint-Tropez Tourism

Image Credit: Louis Vuitton Official Website