Discover Jordan: A Hidden Gem for Wellness and Adventure Tourism

Published on December 13, 2025

Jordan, once famous for its iconic historical sites such as Petra, the Dead Sea, and Wadi Rum, has evolved into a diverse destination that offers more than just the well-known landmarks. While many visitors are already familiar with Jordan’s impressive attractions, such as the ancient city of Petra and the surreal Dead Sea, the country’s popularity as a wellness destination and for off-the-beaten-path experiences is growing. The Jordanian government is actively promoting a 10-year economic plan with a focus on tourism, emphasising the country’s desire to attract international visitors.

A Strategic Focus on Tourism

Tourism plays a significant role in Jordan’s economy, contributing around 15% to the country’s GDP. In recent years, the government has focused on revitalising this key sector. A plan involving an investment of 40 billion Jordanian dinars aims to boost the economy, with a primary emphasis on attracting international tourists. This strategic direction is rooted in Jordan’s rich history, stunning landscapes, and commitment to offering unforgettable experiences. Whether seeking a relaxing wellness retreat or an adrenaline-packed adventure, Jordan caters to a wide range of travellers.

Culinary Delights in Jordan

Jordan’s culinary scene is a testament to its cultural heritage and diversity. The nation’s food offerings span from fresh, tangy tabouleh and crispy fatoush to the hearty and flavourful shawarma and Mansaf, the national dish of rice and lamb. In Aqaba, the House of Roses Women’s Association offers an authentic culinary experience, where visitors can enjoy traditional dishes prepared by local women. The variety of flavours across Jordan is enough to leave anyone wanting more, with each region showcasing its own distinctive dishes, making it impossible to go hungry.

Religious Significance and Pilgrimage Sites

Jordan’s appeal goes beyond its cuisine and landscapes. The country holds great religious significance for followers of multiple faiths. The Jordan Valley is believed to have been home to several biblical cities, including Sodom and Gomorrah. Among the most famous pilgrimage sites is Bethany Beyond the Jordan, identified as the location where Jesus was baptised. For Christians, this site is one of immense spiritual importance. Additionally, Mount Nebo, known as the mountain from which Moses gazed upon the Holy Land before his death, offers breathtaking views across the Jordan Valley, the Dead Sea, and, on a clear day, Jerusalem.

Jordan also features the Greek Orthodox Church of St. George, known for its Byzantine mosaics, along with the Archaeological Museum in Madaba. For Muslim travellers, the Cave of the Seven Sleepers in Amman offers a peaceful spot for reflection and prayer. The country’s mix of spiritual landmarks attracts visitors from all over the world, with its religious significance deeply rooted in both Christian and Islamic traditions.

Unmissable Historical and Natural Wonders

No trip to Jordan is complete without a visit to Petra, the ancient city carved into the rose-red rock by the Nabateans. Petra, a new Wonder of the World, offers visitors a glimpse into the ingenuity of the ancient civilisation that once thrived there. The city’s dramatic beauty is highlighted when experienced at night, when the site is lit by thousands of candles, adding an ethereal atmosphere to an already awe-inspiring location.

Wadi Rum, just an hour’s drive away from Petra, is another must-visit destination. Known as the Valley of the Moon, this desert wilderness is home to nomadic Bedouin tribes and offers spectacular views of sand dunes and rock formations. Adventure seekers can book a range of activities, from jeep excursions to stargazing sessions. One of the most unique experiences in Wadi Rum is the Journey Through 1916 train ride, which recreates the historical event of Arab rebels attacking a train on the Hejaz Railway. This exciting journey combines history with adventure, featuring dramatic performances, pyrotechnics, and a train ride through the desert.

Adventure Tourism and Wellness Offerings

Jordan has also emerged as an exciting destination for adventure tourism. From hiking trails in the rugged landscapes of Wadi Rum to mountaineering and hang gliding, the country offers plenty of adrenaline-pumping activities for thrill-seekers. Aqaba, Jordan’s only coastal city, is ideal for divers and snorkelers, with its pristine coral reefs and the unique underwater military museum, which showcases war machines sunk in the Red Sea.

For those looking to relax and rejuvenate, Jordan’s wellness offerings are hard to match. The Dead Sea, with its therapeutic mud and salty waters, has long been renowned for its skin-healing properties. The region’s mineral-rich waters are a natural spa that draws visitors seeking both relaxation and rejuvenation. Wellness retreats are growing in popularity, offering a range of treatments, including mud baths, salt scrubs, and spa therapies designed to leave visitors feeling revitalised.

The Best of Jordan: Aqaba’s Coastal Charm

Aqaba, located along the Red Sea, is Jordan’s coastal gem. Visitors can enjoy a mix of the Mediterranean’s warmth and the vibrant energy of the Middle East. The city is famous for its luxury resorts, offering spectacular views of the sea and easy access to water activities like diving, snorkelling, and boating. Aqaba also provides unique cultural experiences, such as the underwater military museum, where visitors can explore war machines placed underwater to create a tactical formation. For those staying in Aqaba, the city offers a free visa for international travellers, making it easier for tourists to explore Jordan’s southernmost city.

Getting to Jordan

Getting to Jordan has become more accessible, with several international airlines offering direct flights to Amman, including Royal Jordanian and Wizz Air. Visitors from the UK can conveniently fly into Jordan via major airports like London Heathrow, Stansted, and Manchester. For those arriving in Aqaba, there is also the option to get a free visa if entering through the city or even if coming via Amman within 48 hours.

A Must-Visit Destination

Jordan’s rich history, stunning landscapes, and modern wellness offerings have made it a popular destination for all types of travellers. Jordan has something for everyone, whether you want to explore the ancient streets of Petra, relax in the therapeutic waters of the Dead Sea, or participate in adventurous activities in Wadi Rum. With the government’s renewed emphasis on tourism, there has never been a better time to visit this unique and diverse location.