Discover Nanchang’s Honggutan: A Tourism Revolution with Unbeatable Deals and Captivating Cultural Experiences in Hong Kong!

Published on December 20, 2025

On December 16, 2025, Nanchang’s Honggutan District held a landmark cultural and tourism promotion event in Hong Kong, which was aimed at strengthening ties between the two regions. Hosted by the Nanchang Municipal Bureau of Culture, Radio, Television and Tourism and the People’s Government of Honggutan District, the event was designed to align with national strategies for regional development, focusing on the greater cultural exchange between Mainland China and Hong Kong.

The promotion served as a significant step in facilitating mutual tourism flows and shared market growth within the context of the Guangdong-Hong Kong-Macao Greater Bay Area. With a vision to build Honggutan as a prominent international cultural and tourism destination, the event emphasized Honggutan’s rapid modernization and its efforts to connect more deeply with Hong Kong’s thriving tourism sector.

Showcasing Honggutan’s Rich Cultural Heritage and Modern Attractions

The Hong Kong-based event featured an impressive program, showcasing Honggutan’s cultural diversity and the dynamic nature of its tourism offerings. The immersive cultural-tourism showcase included performances that highlighted Honggutan’s deep cultural roots and vibrant modernity. Dances like “Dreaming Back to Hongzhou” depicted the grandeur of the region’s ancient history, while songs such as “Yingshanhong” reflected the area’s revolutionary past. Another captivating performance, “Ink-Wash Gan River”, captured the mesmerizing beauty of the Jiangnan region, giving Hong Kong’s audience a chance to experience Honggutan’s charm firsthand.

In addition to the performances, a detailed presentation was divided into three thematic sections: “Ancient Heritage,” “Red Heritage,” and “Golden Modernity.” These segments offered a comprehensive view of the district’s rich past and present. The presentation took visitors on a journey through Honggutan’s historical significance, with highlights such as the Jiangxi Provincial Museum’s “Treasure Box of Gan Culture” and the iconic millennium-old Tengwang Pavilion, steeped in cultural history. Meanwhile, landmarks like the Nanchang Warship and the August 1st Army Building Sculpture Plaza preserved the memory of Honggutan’s pivotal role in Chinese revolutionary history.

Modern Developments Highlighting Honggutan’s Future

Honggutan’s development is not just about its ancient past. Modern attractions also played a significant role in the event. Visitors experienced the district’s transformation through its contemporary urban style, featuring developments such as the Honghu 28 Li corridor, with its famous Twin Towers, Ferris wheel, and Jiulong Lake Park. These modern marvels reflect Honggutan’s growing importance as a cultural and tourism hub, showcasing a balance between historical significance and modernity.

Exclusive Discounts for Hong Kong Tourists

In a bid to attract Hong Kong visitors, Honggutan offered exclusive promotional offers during the event. Discounts of up to 79% at Nanchang Sunac Land, 30% off at the Nanchang Star Ferris Wheel, and VR park offers at 30% off were among the enticing deals provided to Hong Kong guests. These offers spanned various attractions and hotel accommodations, ensuring that visitors could experience Honggutan’s charm at highly affordable rates.

The event’s special promotions were designed to make Honggutan a more accessible destination for Hong Kong tourists, showcasing the city’s commitment to fostering cross-border tourism and strengthening economic ties.

Outcomes and Future Prospects for Nanchang’s Honggutan

The cultural-tourism promotion yielded tangible outcomes as key cultural and tourism enterprises from Hong Kong and Nanchang signed a cooperation agreement. This partnership, centered on “mutual visitor referrals,” will lay the groundwork for future tourism growth and bilateral cooperation, allowing both regions to benefit from shared resources and deeper cultural exchanges.

Looking forward, Honggutan aims to build on the success of this promotion by continually enhancing its cultural and tourism offerings. The district plans to optimize visitor market development and brand promotion through regular and diverse exchanges with Hong Kong. With growing interaction between the two places, more Hong Kong visitors are expected to explore Honggutan’s poetic landscapes, such as the scenic Qiushui Square, relax along the Gan River, and discover the historical depth aboard the Nanchang Warship.

This strategic collaboration will play a pivotal role in establishing Honggutan as a must-visit destination, driving the district’s tourism industry forward in the years to come.

(Image: Honggutan District Bureau of Culture, Radio, Television and Tourism)