Discover Norfolk’s Best-Kept Secrets with New Tap-On Tap-Off Technology for Tourists

Published on November 25, 2025

Norfolk, in eastern England, is a beautiful county that has recently made great strides in modernising its public transport system with the implementation of Tap On Tap Off (TOTO) technology on 88 First Bus services. The system, which enables customers to pay for bus fares using bank cards or mobile phones, is one of the county’s modern efforts to make tourism more user-friendly. The new TOTO technology should facilitate the ease with which all visitors can access Norfolk’s picturesque towns, villages, and coastal attractions.

Easy Travel Access for Tourists

The new TOTO system will allow visitors in Norfolk to travel more easily. Tourists will no longer need to buy a ticket or carry cash with them. Upon boarding and getting off the bus, all they will need to do is tap their contactless card or mobile phone. This new system will make travel more user-friendly, as it will decrease the amount of time spent on boarding a bus. This benefit is especially great for visitors who are new to the area and might be in a hurry.

The TOTO system allows residents and visitors alike to travel in and out of Norfolk without the need to worry about travel tickets, purchases, or handling cash. Being able to travel to the Broads, the historic city of Norwich, and the coast of Cromer and Sheringham, the new system being able to travel around the region with ease and convenience.

Norfolk, Cromer, Sheringham. Norwich

Norfolk already is one of the most popular destinations for tourists, both national and international. Norfolk offers a variety of cultural, natural, and historical tourist attractions. The Norfolk Broads is a large network of rivers and lakes, and a beautiful spot to watch nature and have a calm escape. Cromer, Sheringham, and Great Yarmouth are popular coastal towns. Norwich is also popular for its medieval architecture, Norwich Castle, and various cultural activities.

The updated TOTO systems on buses in Norfolk enhance the ability of tourists to visit multiple points of interest in the city. Tourists used to buy tickets to get on and off the buses, but now they can get on and off at popular points of interest without the hassle of tickets and paying in cash. They do not need to make exact change for tickets, and they do not need to do the hassle of ticket purchases at all, really. The whole process of paying is way faster, which is great for tourists who want to see the many other sites the county has to offer.

Tourist and Environmental Goals of the Norfolk Bus System

The other great thing is that TOTO improves the experience of visitors to Norfolk and makes the public transport system in Norfolk more efficient and environmentally friendly. TOTO improves the public transport system in Norfolk by making public transport more sustainable and efficient. The same can be said for the adoption of contactless payments. Norfolk is improving public transport the same way the rest of the UK is, making systems digital and more sustainable.

Introducing the TOTO payment system is part of the Bus Service Improvement Plans (BSIP), which aims to make bus services more accessible and attractive to potential customers and tourists. With the funding received from the Department for Transport, bus operators in Norfolk will be able to install these cashless payment systems, which will not only improve the overall experience for tourists but also help convince them to use public transport instead of their cars.

Promoting Local and Regional Tourism

The TOTO system also allows for local tourism, as residents of the county will be able to easily and efficiently navigate their own county. Norfolk’s bus network is extensive and provides transport to many historic attractions, natural park, and rural villages. With the TOTO system, residents and tourists will be able to more actively use the public transport systems in Norfolk, as opposed to using personal vehicles. This promotes more sustainable travel choices and allows visitors to appreciate the region’s natural beauty.

For travellers, the TOTO system supports local commerce by streamlining connections between neighbouring counties. For example, visitors to Norfolk from Norwich can easily travel to nearby attractions in Cambridge and Suffolk, all the while enjoying simple, uncomplicated travel in Norfolk, without complex ticketing or fare systems.

Enhanced Accessibility for all Tourists.

All pedestrians and tourists with different mobility needs can use the TOTO payment system, and, by design, the entire network will be easy for people of any age and ability to be able to move freely across the bus system. For mobility-impaired tourists, many of the buses in Norfolk are adapted for use by wheelchair users, and the use of TOTO technology will allow travel to be easier.

Likewise, the system will allow international visitors to travel around Norfolk without any worries about local activities since the system will allow them to easily acquire contactless payments.

Planning More of Norfolk’s Tourism Infrastructure

When it comes to Norfolk’s investment in tourism infrastructure, bringing in TOTO technology is just the start. Across the next few years, Norfolk is looking to continue improving transit for the public. Future improvements include the addition of green buses, more developed stops, and new technology to help tourists for a more streamlined travel experience.

Norfolk is set to be a top travel booked destination because with the TOTO system, tourists have the ability to travel around the county in a manner that is easy, cheap, and capable for all forms and travel in a sustainable manner for all forms of travel.

Conclusion

The TOTO system across all of Norfolk’s buses is a major advancement for tourism in the county and for the overall accessibility of its public transit, but one system is not enough. With public transit travel in Norfolk advanced, tourists will be able to travel around the county to all its attractions, including its beautiful coast and historical sites, more freely and without the hassle of traditional ticketing. By improving tourism in this way, Norfolk is improving its overall tourist friendliness.