Discover the Revived Gran Hotel Taoro: Tenerife’s Historic Gem Returns to Luxury Tourism

Published on December 5, 2025

Gran Hotel Taoro, one of Spain’s most historic and storied hotels, has officially reopened its doors in Puerto de la Cruz, Tenerife, following a meticulous three-year restoration. Once regarded as the region’s first grand luxury hotel, Gran Hotel Taoro is set to become a centerpiece of luxury hospitality in the Canary Islands once again, welcoming both long-time fans and a new generation of travelers.

The hotel, originally opened in 1890, has played a significant role in shaping Tenerife’s tourism industry and remains an iconic symbol of the island’s rich hospitality heritage. Its reopening marks the first time in half a century that the hotel has operated as a fully functional luxury retreat, and it now offers a blend of classic architectural elegance and contemporary luxury, tailored for today’s discerning traveler.

Restoring a Historic Gem for Modern Travelers

Gran Hotel Taoro was originally a jewel of Puerto de la Cruz, attracting travelers from across Europe with its elegance, stunning views of the surrounding landscapes, and unparalleled service. However, the hotel closed its doors in the 1970s, remaining dormant for decades. Now, after a comprehensive three-year restoration, the hotel is once again welcoming guests, offering the same grandeur and charm that made it a beloved destination for tourists in the past.

The restoration preserved many of the hotel’s original architectural elements, including its distinctive façade, elegant arches, and intricate woodwork, all while introducing modern amenities and design features to meet the expectations of luxury travelers. The new Gran Hotel Taoro features 60 rooms, including suites and penthouses, each designed to offer both comfort and style. The hotel’s design celebrates both its historical roots and modern sophistication, providing a unique atmosphere that reflects the island’s blend of old-world charm and contemporary flair.

A Premier Destination for Luxury Tourism

The reopening of Gran Hotel Taoro represents a significant step forward for high-end tourism in Puerto de la Cruz. As the town’s first luxury hotel, Gran Hotel Taoro was once a pioneering force in shaping the island’s reputation as a premier tourist destination, and it is poised to reclaim its position as a leading hotel in Tenerife.

The hotel’s location in Puerto de la Cruz, one of the island’s most popular resort towns, adds to its appeal. Nestled in the scenic hills of the Orotava Valley, Gran Hotel Taoro offers stunning views of both the Atlantic Ocean and Mount Teide, Spain’s highest peak. Its proximity to the town’s charming old quarter, botanical gardens, and lively waterfront makes it a perfect base for exploring the best that Tenerife has to offer.

Puerto de la Cruz itself has long been a favored destination for tourists seeking a mix of relaxation, culture, and adventure. With a mild climate year-round, the town is known for its welcoming atmosphere and rich cultural heritage, attracting visitors from all over the world. The reopening of Gran Hotel Taoro further enhances Puerto de la Cruz’s appeal, particularly for travelers seeking a blend of luxury and history.

World-Class Amenities and Services

Gran Hotel Taoro’s reopening brings with it a range of world-class amenities and services designed to cater to the needs of modern travelers. The hotel features a stunning outdoor pool set amidst lush gardens, a state-of-the-art spa offering relaxing treatments, and a rooftop terrace with panoramic views of the surrounding area. Guests can also enjoy exquisite dining at the hotel’s on-site restaurant, which offers both local and international cuisine crafted from the freshest ingredients.

The hotel’s proximity to local attractions, such as the famous Lago Martiánez, a series of pools designed by architect César Manrique, and the beautiful Jardin Botanico, allows guests to enjoy a combination of relaxation and exploration. The town is also home to several cultural and natural attractions, including museums, galleries, and hiking trails, making it an ideal destination for those seeking both relaxation and adventure.

Supporting the Local Economy and Sustainable Tourism

The reopening of Gran Hotel Taoro is also expected to have a positive economic impact on the local community, particularly in Puerto de la Cruz. The hotel’s restoration created jobs and brought new business to the area, benefiting local restaurants, shops, and service providers. As one of the first luxury hotels to open its doors in Puerto de la Cruz in years, Gran Hotel Taoro is expected to play a key role in revitalizing the region’s tourism industry.

In addition to contributing to the local economy, the hotel’s reopening also aligns with sustainable tourism practices. The hotel incorporates environmentally friendly initiatives, including energy-efficient technologies, water conservation measures, and the use of local, sustainable materials in its renovation. These efforts reflect the growing trend in the tourism industry toward sustainability, as more travelers seek eco-friendly accommodations and experiences.

The Future of Gran Hotel Taoro and Puerto de la Cruz

With its rich history, stunning setting, and world-class facilities, Gran Hotel Taoro is set to be a leading destination for luxury travelers in Tenerife. The hotel’s reopening marks a new chapter for Puerto de la Cruz, as it continues to build on its legacy as a prime destination for both relaxation and exploration.

As tourism to the Canary Islands continues to grow, Gran Hotel Taoro’s revival signals a shift toward more sustainable and high-end tourism in the region. Its unique combination of historical significance, modern luxury, and breathtaking surroundings will continue to attract visitors from around the globe, ensuring that Gran Hotel Taoro remains an iconic landmark for many years to come.