Discover the Sweet Side of Aichi: Strawberry Picking and Local Sweets Draw Tourists

Published on December 22, 2025

Benihoppe and Yumenoka strawberries, two of the most famous varieties of fresh strawberries in Japan, are now at the peak of their harvest season in Aichi Prefecture. As demand increases during the festive season, these strawberries are becoming a major attraction for tourists eager to experience one of Japan’s most beloved seasonal treats. Visitors flock to local farms to enjoy strawberry picking experiences, taking home fresh produce while indulging in the unique flavors of the region.

Known for their sweetness, rich color, and exceptional quality, Benihoppe and Yumenoka strawberries have become highly sought after, not just for their taste but also as a part of Aichi’s cultural and agricultural tourism. These locally grown strawberries are often seen as a symbol of the region’s dedication to agricultural excellence and serve as a draw for food enthusiasts and seasonal travelers alike.

Strawberry Picking Tourism in Aichi Prefecture

Aichi Prefecture, located in central Japan, has long been known for its agricultural production, with strawberries playing an important role in the region’s farming culture. The arrival of the peak harvest season in December and January marks a time when farms across the prefecture open their gates to tourists, offering a unique strawberry picking experience. Visitors from across Japan, and even international travelers, can spend a day on local farms, handpicking the freshest strawberries and tasting them right off the vine.

The Benihoppe variety is particularly favored for its bright red color and intense sweetness, making it a hit with families and tourists. Meanwhile, Yumenoka strawberries are known for their delicate balance of sweet and slightly tangy flavors, adding to the appeal of Aichi’s strawberry farming culture. Both varieties are carefully cultivated using traditional farming techniques, ensuring the highest quality product.

Strawberry Picking Tours and Experiences

For tourists, the opportunity to pick their own Benihoppe and Yumenoka strawberries provides a memorable way to connect with local culture and experience firsthand the process of harvesting fresh produce. Local farms offer a range of experiences, from all-you-can-pick sessions to guided tours that explain the growing process, sustainability efforts, and the history of strawberry farming in the region.

Farm operators in Aichi have become adept at creating a tourist-friendly experience by providing amenities such as picnic areas, on-site cafes, and even strawberry-flavored desserts. Visitors can enjoy freshly picked strawberries in the form of strawberry shortcake, smoothies, and ice cream, all while relaxing in the scenic countryside.

During the festive season, many farms also offer special events such as strawberry festivals, where tourists can enjoy various strawberry-themed activities, such as cooking workshops and local performances. These events are particularly popular among families and international visitors looking to experience a unique aspect of Japanese culture.

Strawberries as a Key Ingredient in Aichi’s Culinary Tourism

In addition to the experience of strawberry picking, Benihoppe and Yumenoka strawberries are featured in many of Aichi Prefecture’s culinary offerings, including local sweets and seasonal dishes. The strawberries are used in cakes, pastries, and confectioneries sold throughout the region, making them a sought-after ingredient in local cuisine.

Aichi’s food tourism scene is thriving, with strawberries being a major contributor. Strawberry-themed menus are available at many local restaurants, with many chefs using fresh, locally grown strawberries to create innovative dishes that celebrate the region’s agricultural products. Visitors often find strawberries as part of a larger tourism package that includes farm visits, local culinary tours, and tasting experiences.

Additionally, strawberry wine and strawberry liqueurs are becoming increasingly popular, offering tourists a chance to taste the sweetness of Aichi’s strawberries in liquid form. These products are often sold at local markets and souvenir shops, adding to the regional economy.

The Future of Strawberry Tourism in Aichi Prefecture

As tourism in Aichi Prefecture continues to grow, particularly in the wake of the global pandemic, agricultural tourism is expected to play a larger role in the region’s development. With more visitors seeking authentic travel experiences, farm-based tourism like strawberry picking provides an ideal way to explore Aichi’s countryside while enjoying fresh produce. The combination of sustainability, hands-on experiences, and locally sourced products makes strawberry tourism a promising and unique niche.

Aichi Prefecture continues to promote its agricultural heritage, and as strawberries remain one of its most iconic products, the region is working to expand its strawberry tourism offerings. Future initiatives include increasing the number of tourist-friendly farm experiences, improving transportation access to farms, and collaborating with local chefs to create signature dishes that highlight the region’s strawberries.

Conclusion

With Benihoppe and Yumenoka strawberries at the height of their harvest season, Aichi Prefecture is welcoming tourists to experience one of Japan’s most unique agricultural experiences. The blend of culinary tourism, cultural heritage, and hands-on experiences makes strawberry picking in Aichi a must-do activity for visitors. As the region continues to showcase its agricultural excellence, tourists can expect more immersive experiences, seasonal events, and a deeper connection to local food culture. Whether you are a food enthusiast, nature lover, or simply seeking a unique travel experience, Aichi’s strawberry tourism offers a memorable way to enjoy the best of what Japan’s countryside has to offer.