Discover TUI Group’s Bold Move in Asia: New Resorts in China’s Yangtze River Delta, Japan’s Top Destinations, and Vietnam’s Coastal Retreats, Everything You Need to Know

Published on December 7, 2025

TUI Group, one of the world’s largest leisure and tourism companies, is set to strengthen its footprint in Asia with the addition of new hotel properties across key markets, including China, Japan, and Vietnam. With the introduction of new resorts under renowned brands like TUI Blue and TUI Suneo, along with the much-anticipated first-ever Robinson Club in China, the company is positioning itself to tap into the surging demand for tourism in Asia, a region that is fast becoming a global travel powerhouse.

The planned developments are part of a bold strategy to expand beyond Europe’s mature markets, focusing on high-growth regions like Asia, which offers a dynamic and evolving customer base. The total number of new projects will significantly boost TUI’s presence, bringing the company’s hotel portfolio in China and Southeast Asia to over 50 properties by the early 2030s. These additions will not only attract a diverse mix of international tourists but also cater to local travelers looking for premium leisure and sports experiences.

Expanding Horizons: A Bold New Vision for TUI in Asia

TUI Group’s ambitious plan includes the opening of several new properties across China, Japan, and Vietnam, with an emphasis on enhancing the variety of accommodations to cater to different customer needs. Among these projects, the most noteworthy is the Robinson Club resort, set to open in the Yangtze River Delta Green Demonstration Zone in China by January 2029. This will be the first Robinson Club resort in the country, marking a significant milestone in TUI’s expansion into China’s thriving leisure tourism market.

Strategically located in Meifan, part of the Yangtze River Delta initiative, the resort will cover an impressive 160,000 square meters and will offer a range of activities, including water sports, sailing, and other sports facilities. The inclusion of the Robinson Club brand will elevate the area’s appeal to families, couples, and sports enthusiasts looking for a blend of high-end leisure, adventure, and sustainability. The resort is designed with an inclusive “For All” philosophy in mind, promising something for every type of traveler.

Diversifying Hotel Brands to Meet Market Demands

Alongside the Robinson Club, TUI Group is also expanding its TUI Blue and TUI Suneo brands into key locations throughout Asia, bringing world-class accommodations and exceptional service to regions hungry for international hospitality options. TUI Blue, renowned for its upscale offerings, will be positioned as a premium brand catering to sophisticated travelers looking for luxury with a local touch. Meanwhile, TUI Suneo will focus on affordability, ensuring that budget-conscious tourists can still access high-quality resort experiences in some of the most sought-after locations.

In Vietnam, where TUI already operates a significant number of hotels, the group is planning further investments to bring even more tourists into the country. With the rapidly growing demand for leisure travel in Southeast Asia, the new properties in Hanoi, Ho Chi Minh City, and coastal areas like Phu Quoc will further cement Vietnam’s place as one of the most desirable destinations for international travelers.

Tapping into Asia’s Expanding Travel Market

The growing middle class in China, Japan, and Vietnam, coupled with the increasing number of international flights, positions Asia as a prime target for TUI Group’s expansion. The company’s focus on this region comes as part of a wider strategic shift to diversify away from slower-growing European markets. By offering a range of options that cater to different types of tourists, TUI is poised to capitalize on the region’s robust tourism infrastructure and rapidly expanding demand for both family-friendly and sports-focused vacations.

Furthermore, TUI Group is heavily emphasizing sustainability in its new developments. In collaboration with the Yangtze River Delta Green Demonstration Zone Developers Alliance, TUI is committed to integrating environmental, social, and governance (ESG) principles into all its new projects. This partnership underscores the company’s commitment to developing resorts that respect the local environment while contributing positively to the surrounding communities. The move also strengthens TUI’s reputation as a leader in responsible tourism practices, which is becoming an increasingly important factor for travelers worldwide.

The Future of TUI in Asia: What Travelers Can Expect

For travelers planning to visit China, Japan, and Vietnam in the coming years, TUI’s new resorts promise an exciting range of options. Whether you’re looking to enjoy a luxurious stay at a TUI Blue property in the bustling cities of Japan, unwind at a budget-friendly TUI Suneo hotel along the Vietnamese coastline, or experience the cutting-edge sports and leisure offerings of the new Robinson Club in China, there’s something for everyone.

As Asia continues to rise as one of the world’s most dynamic travel regions, TUI Group’s expansion strategy signals a new era of global tourism where personalized experiences and sustainable tourism are top priorities.

Travel Tips for Tourists Visiting TUI’s New Asian Resorts:

• Plan Your Visit Early: Given the growing demand for high-quality resorts in Asia, it’s advisable to book your stay well in advance.
• Embrace Sustainability: Look for eco-friendly travel options when planning your visit to these resorts, especially in environmentally-conscious regions like the Yangtze River Delta.
• Explore Local Culture: TUI’s properties will be deeply rooted in local cultures, offering authentic experiences beyond the traditional tourist spots.
• Take Advantage of Sports Facilities: Make sure to enjoy the exclusive sports and leisure offerings at the Robinson Club resort in China or other adventure-focused properties.

Expanding Horizons: The Road Ahead for TUI Group

As TUI Group continues its expansion across Asia, the company is not just increasing the number of resorts but also enhancing its service offerings to meet the growing demand for a variety of leisure experiences. With new properties set to open in China, Japan, and Vietnam, TUI is securing its position as a key player in the global tourism market.

With sustainability and diversity at the core of its strategy, TUI is ready to lead the way in reshaping the future of leisure travel across Asia and beyond.