Discover Winter Magic Across China: Xi’an, Yunnan, Jilin, Kaifeng, and Zhejiang’s Creative Programs Spark Tourist Interest – Everything You Need to Know

Published on December 21, 2025

China’s winter tourism sector is experiencing a surge in interest as tourist destinations across the country roll out innovative and immersive travel experiences. From Xi’an‘s ancient Emperor Qinshihuang’s Mausoleum to the coffee plantations of Yunnan, visitors are being treated to a blend of history, culture, and cutting-edge technology. Winter tourism in regions like Zhejiang and Jilin is also seeing significant growth, offering everything from ski resorts to stunning ice sculptures and snow festivals. These creative programs not only enhance the travel experience but also aim to boost tourist arrivals and stimulate local economies during the winter peak season. This article takes you on a journey through some of the most exciting winter tourism offerings in China, highlighting how they blend traditional culture with modern attractions.

Xi’an: Time Travel with XR Technology at the Terracotta Army

In Xi’an, a city steeped in history and home to the Terracotta Warriors, technology is now bridging the past and the present. The city’s extended reality (XR) experience program at the Emperor Qinshihuang’s Mausoleum has become a major attraction. Through head-mounted displays, visitors can virtually step into the underground palace, experiencing a simulated encounter with the Terracotta Warriors. This immersive tourism experience offers a chance to engage with one of China’s most important archaeological sites, turning a traditional visit into an interactive journey through time.

This initiative forms part of a broader effort to boost winter tourism in Shaanxi Province, with more attractions offering visitors an opportunity to dive deeper into Chinese history and culture using the latest in digital technology.

Yunnan: Coffee Tourism and Rural Experiences in Pu’er City

In Pu’er City, located in the southwest of China, coffee-themed tourism is gaining momentum. Visitors can explore the full journey of coffee, from harvesting to processing and finally to roasting, while immersing themselves in the rich history and culture of the region. The coffee tourism program in Yunnan provides a hands-on experience, allowing tourists to interact with the farming communities and learn about the traditional methods used to produce some of the world’s finest coffee beans.

This type of agricultural tourism not only boosts local economies but also provides a unique angle for travelers looking to combine culture, nature, and gastronomy in one experience.

Kaifeng: Immersing in the Song Dynasty Culture

Moving to Kaifeng, in Henan Province, visitors can fully engage with the Song Dynasty’s folk culture through a series of themed scenic areas. The immersive tourism offerings include workshops, performances, and exhibitions that give tourists the opportunity to experience ancient customs firsthand. These cultural programs offer a rare chance to step back in time and explore one of China’s most prosperous and influential dynasties.

This approach goes beyond traditional sightseeing, transforming Kaifeng into a living museum, where travelers can walk through history and gain insights into daily life during the Song Dynasty.

Zhejiang: Winter-Themed Adventures and Discounts

In Zhejiang Province, a series of winter tourism consumption season programs have been rolled out to attract travelers during the colder months. These programs focus on activities such as food tours, sports events, cultural heritage, and educational study tours. Over 400 preferential policies, including consumption vouchers and discounts for scenic spots and accommodations, are available to tourists. This initiative aims to draw both domestic and international tourists, offering a blend of traditional winter activities like snow sports and culinary delights.

The province is focusing on making winter tourism accessible, with deals and events that cater to both families and solo travelers looking to experience China’s rich cultural heritage in a new season.

Jilin: A Winter Wonderland at the Changchun Ice and Snow Festival

For those seeking a true winter wonderland, the Changchun Ice and Snow Festival in Jilin Province offers an unforgettable experience. This festival features ice sculptures, snowscapes, and a range of winter sports events that highlight the beauty of northeast China’s icy landscapes. As one of the largest and most well-known festivals in the country, the Changchun Ice and Snow Festival showcases the best of winter tourism, attracting thousands of visitors each year.

In addition to the artistic displays, the festival also includes snow activities like skiing and snowboarding, making it a perfect destination for winter sports enthusiasts.

Travel Tips for Tourists Exploring China’s Winter Tourism

1. Plan Ahead for Peak Season: Winter in China can be busy, especially during the holiday season. It’s essential to book accommodations and tickets in advance to avoid disappointment.
2. Explore Local Traditions: Many regions in China offer cultural experiences unique to the area. Whether it’s making fish-shaped lanterns in Anhui or enjoying a coffee harvest in Yunnan, be sure to engage with local customs to get the most out of your visit.
3. Take Advantage of Discounts: Many provinces, such as Zhejiang, offer discounts and special offers for tourists during the winter season. Make sure to check the local tourism boards for the latest deals.
4. Dress Warmly: Some of these winter activities, like the ice and snow festivals in Jilin, require tourists to brave the cold. Be sure to pack warm clothing and check the weather forecast before you go.

Exploring China’s Unique Winter Tourism Scene

China’s winter tourism offerings are becoming more dynamic and interactive, creating exciting opportunities for travelers looking to experience the country’s rich culture through immersive and modern lenses. Whether you’re stepping into ancient history in Xi’an, engaging with local cultures in Kaifeng, or enjoying the winter sports and festivals in Jilin, the creative tourism programs being rolled out are designed to offer something unique for everyone. With an emphasis on both tradition and innovation, these initiatives are set to shape the future of Chinese tourism for years to come.