Doha Festival City Sets New Standards In Luxury Shopping And Cultural Experiences, Attracting Millions Of Tourists In Qatar

Published on December 31, 2025

There is no doubt that Doha Festival City is one of the top attractions in Qatar, as it has definitely become an important part of the country’s retail and cultural in 2025. The mall welcomed over twenty million visitors in 2025, a remarkable achievement and a huge leap forward in its history. Doha Festival City has been a shopping destination only for residents and tourists, rather it has been a point where luxury brands, community engagement, and premium experiences were intertwined making it the very heart of daily activities in Qatar.

With an impressive collection of over 500 brands across nearly 5,000 square metres, the mall caters to a wide range of tastes, from high-end fashion to cutting-edge technology. Visitors typically spend three hours per visit and return one to two times per week, a clear indicator of the mall’s growing influence as a destination in its own right.

Unmatched Fashion, Beauty and Lifestyle Offerings

In 2025, fashion and beauty trends took centre stage at Doha Festival City, with brands such as Lululemon, MAC, Alo Yoga, and Sephora seeing double-digit growth. The mall expanded its luxurious offerings with exclusive arrivals like Represent at Harvey Nichols, Psycho Bunny, Byredo, and Ray-Ban. With such a diverse collection of global and regional brands, Doha Festival City positions itself as Qatar’s top location for high-end shopping.

Adding to its appeal, the mall welcomed Qatar’s only Asteri Beauty and the region’s first Alma en Pena store. New brands like Tom Ford, NARS, and Yves Saint Laurent are set to join the vibrant retail mix in the near future, further strengthening its position as a luxury shopping destination. For tourists seeking an exclusive shopping experience, Doha Festival City offers a one-of-a-kind opportunity to shop the world’s top brands all in one place.

A Hub for Cultural Events and Community Engagement

The mall’s dynamic events calendar has contributed significantly to its status as a cultural epicentre in Qatar. Throughout 2025, Doha Festival City hosted a wide variety of events that brought together families, youth, and culture lovers. These events ranged from sports activations like the HIIT and Zumba sessions during National Sports Day, to celebrity appearances by icons such as David Beckham at Adidas and Swizz Beatz at Harvey Nichols.

The Festival Cares initiative was another highlight, with events like the Branches of Kindness installation in partnership with Qatar Charity during Ramadan and Dreama Orphan Care experiences. The mall also hosted major cultural events such as the FIFA Arab Cup Trophy Display, Mall Run x New Balance, and the 10,000 Steps Mall Challenge, held in collaboration with Qatar’s Ministry of Sports and Youth. These activities align with the mall’s ongoing commitment to connecting people through shared cultural experiences, which are a key driver of tourism and community engagement.

Moreover, the Blippi’s Garage activation during Eid Al Adha was a hit with families, while the Little Things Pop-Up and Back-to-School Festival catered to younger audiences, highlighting the mall’s ability to attract diverse crowds.

Sustainability and Innovation at the Core

Sustainability is central to Doha Festival City’s operations, with efforts in reducing its environmental footprint evident throughout the year. In 2025, the mall made significant strides in eco-conscious practices, notably during Earth Hour, when lighting across the facility was dimmed by 50 percent. Youth Fest 2025, organised in collaboration with Qatar Museums, promoted eco-conscious practices and creative expression, while partnerships with Qatar Sustainability Week and Earthna reinforced the mall’s role in supporting sustainable tourism.

In addition to the sustainability efforts, the mall introduced innovative services such as digital wayfinding and the Blue Rewards App, ensuring a seamless shopping experience for visitors. The shuttle service during the Arab Cup, which operated daily trips to the mall, also promoted eco-friendly mobility while reducing traffic congestion and carbon emissions.

Awards and Recognitions: A Leading Retail Destination

Doha Festival City’s achievements were recognised at the Qatar Tourism Awards, where it was named the Premier Shopping Mall Experience for the second consecutive year. These accolades speak volumes about the mall’s efforts in delivering unparalleled service and creating an engaging environment for both locals and tourists alike.

In addition to its growing reputation as a retail giant, Doha Festival City continues to raise the bar with improved visitor services. From upgraded parking facilities and concierge carts to free Wi-Fi and power banks, the mall ensures that every visit is as convenient as possible. The Doha Festival City Gift Card, used by over 16,000 shoppers, saw a 122% increase in purchases, offering yet another reason for visitors to return.

Looking Ahead: Doha Festival City in 2026

As the mall enters 2026, it remains committed to delivering innovative shopping and cultural experiences that align with Qatar’s vision for a vibrant future. Plans for further expansion in fashion, beauty, and sportswear are already underway, with a continued focus on enhancing service standards to attract even more visitors.

For tourists planning to visit Qatar, Doha Festival City stands out as a must-see destination. With its exceptional mix of luxury retail, exclusive experiences, and a commitment to sustainability, the mall is poised to become an even more prominent part of the region’s tourism sector in the years ahead. Whether you are looking for the latest fashion trends, enjoying world-class entertainment, or simply spending time with family, Doha Festival City offers something for everyone.

Final Thoughts

By 2025, Doha Festival City had already affirmed its place as a shining light of luxury, innovation, and society in Qatar. The mall was not only promoting the shopping and tourism experience but also the whole region through its comitment to customer satisfaction, sustainability and to the different cultures. It was the already existing year of the new Doha Festival City when this mall became the major player in Qatar’s tourism and retail industry providing a sneak preview of the future combined of shopping and leisure experiences.