Dubai Duty Free’s 42nd Anniversary Sales Reach USD 19 Million in 24 Hours with 25 Percent Discount: All You Need To Know

Published on December 22, 2025

Dubai Duty Free has achieved an exceptional milestone, marking its 42nd anniversary with a record-breaking USD 19 million in sales within just 24 hours. This remarkable achievement was powered by a highly anticipated 25% anniversary discount across a vast selection of merchandise, enticing travellers from around the world to shop during one of the busiest travel periods of the year. The anniversary day’s sales reflect a 15.18% growth from the previous year, showcasing the ongoing strength and appeal of Dubai Duty Free’s offerings.

Record-Breaking Performance Across Dubai’s Major Airports

The surge in sales was felt across Dubai Duty Free’s operations, with significant contributions from both Dubai International Airport (DXB) and Al Maktoum International Airport (AMIA). Terminal 3 at DXB was the leading contributor to the sales, but Concourse D in Terminal 1 demonstrated strong performance, achieving USD 3.73 million in sales, a 9.14% increase compared to 2024. Meanwhile, AMIA recorded USD 294,242, representing a 50% increase in sales over last year’s anniversary celebration. This growth is a clear indicator of the ongoing expansion and vitality of Dubai’s retail sector.

Unprecedented Shopping Frenzy and Record-Breaking Sales

The Dubai Duty Free anniversary continues to be a much-anticipated event for global travellers, as the one-day shopping extravaganza offers huge discounts on a wide array of luxury products. Categories such as perfumes, watches, liquor, and cosmetics led the charge in sales, with perfumes maintaining their dominance, recording USD 4.78 million in sales, an increase of 14.73% compared to the previous year. The event also saw record sales in Dubai Duty Free’s signature promotions like the Millennium Millionaire and Finest Surprise, which collectively generated USD 3.01 million from 13,589 online transactions, surpassing last year’s record of 8,252 transactions.

A Year of Unstoppable Growth for Dubai Duty Free

This anniversary celebration is the latest chapter in what has been a highly successful year for Dubai Duty Free. The company has enjoyed a number of record-breaking months throughout 2025, including a landmark performance in November when it recorded USD 240.16 million in sales. December continued this success, surpassing the USD 8 billion mark on 9th December alone, underscoring the continued strength and resilience of Dubai’s retail and travel sector, particularly during peak travel seasons.

A Global Shopping Destination for Travellers

For many travellers, the Dubai Duty Free anniversary sale has become a key highlight of the year. Dubai International Airport and Al Maktoum International Airport draw large crowds from all corners of the globe, especially around 20th December when the anniversary sale takes place. The event, first introduced in 2003 to commemorate the retailer’s 20th anniversary, has now evolved into a highly anticipated shopping event that brings excitement and exceptional value to travellers passing through Dubai. The exclusive 25% discount on a wide range of products continues to fuel sales and create a unique shopping experience for international passengers.

Dubai Duty Free’s Anniversary Continues to Set Records

Dubai Duty Free’s 42nd anniversary celebration has proven once again to be one of the most successful retail events in the Middle East. With USD 19 million in sales in just 24 hours, the event not only highlights the growing demand for luxury travel shopping but also reinforces Dubai’s position as a leading global travel retail hub. The significant increase in sales, particularly in perfumes, watches, and promotions, showcases the power of targeted discounts and promotions to drive exceptional performance during the busy travel season. This anniversary sale continues to attract a global audience, turning Dubai Duty Free into a must-visit destination for all travellers seeking luxury, value, and excitement.