Dubai Hosts Landmark World Sports Summit To Shape Future Of Sports Tourism And Wellbeing

Published on January 1, 2026

The first World Sports Summit took place in Dubai on December 29 to 30, 2025, and it was an important point for the city’s sports tourism and its impact on international sports culture. OMNIYAT, the supreme luxury real estate company, was the Official Partner of the summit and that made it possible for the city to present its plans to invest heavily in sports as a source of wellbeing, leading, and developing cities. The event drew the likes of top-ranked athletes, government officials, and thinkers, thus making it possible for Dubai to emerge as the global hotspot for sports tourism and industry partnership.

A Visionary Summit Celebrating Sports, Wellbeing and Societal Progress

Under the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the World Sports Summit drew more than 1,500 attendees, including global athletes, investors, and sports industry leaders. Over two days, the summit provided a platform for over 80 expert speakers who discussed the crucial role of sport in fostering healthier populations, stronger communities, and resilient cities. These discussions are expected to significantly influence the development of sports tourism in Dubai, drawing attention to the city’s sports infrastructure and investment opportunities.

OMNIYAT’s participation as the Official Partner was a crucial moment in highlighting how sport and active living are fundamental to Dubai’s future urban development. According to Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, the summit demonstrated Dubai’s capacity to unite global voices on pressing issues surrounding sport and wellbeing. The company’s commitment to promoting a future-ready urban environment aligns perfectly with the vision of Dubai as a destination for both high-profile events and sustainable growth in the sports tourism sector.

Dubai: A New Sports Tourism Hub on the Global Stage

As Dubai continues to position itself as a leading global hub for sport, the World Sports Summit has reinforced its commitment to growing sports tourism. The summit attracted high-profile figures, including international sports icons such as Novak Djokovic, Ronaldo Nazário, Khabib Nurmagomedov and Manny Pacquiao. Their presence not only elevated the event’s stature but also showcased Dubai’s appeal as a host city for international sporting events. Through OMNIYAT’s sponsorship and its ongoing support for sports initiatives, the city is poised to become a hotspot for athletes and sports tourists alike.

The summit’s sessions explored critical topics, including the intersection of sport, luxury, and personal branding. Discussions like these underscore the growing influence of sports beyond the field, shaping everything from lifestyle choices to the global luxury market. As more athletes and sporting leagues leverage Dubai’s high-end infrastructure and luxury accommodations, the city is expected to attract an influx of sports fans, tourists, and high-net-worth individuals, further boosting its economy.

OMNIYAT’s Role in Shaping Dubai’s Future-Ready Sports Landscape

OMNIYAT’s involvement in the summit went beyond its partnership role. The company hosted global leaders and athletes at its dedicated booth and sponsored several key events, including fireside chats with Novak Djokovic. The tennis star shared insights into his career longevity and how athletes are now shaping cultural and luxury trends beyond their athletic achievements. This focus on the business of sport is an integral part of Dubai’s broader strategy to elevate its sports tourism sector, making the city not just a destination for events but a global sports marketplace.

The summit also included a creative session on how athletes and sporting leagues influence global luxury, culture, and brand development. This perspective is expected to spark new business opportunities in Dubai’s burgeoning sports tourism market, as more global brands and influencers seek to engage with the city’s dynamic sports scene.

Elevating Dubai’s Position in the Global Sports Landscape

Through OMNIYAT’s partnership and its ongoing collaboration with the Dubai Sports Council, the World Sports Summit demonstrated the city’s growing role as a leader in sports tourism. Dubai’s infrastructure and investment in sports venues, luxury accommodations, and state-of-the-art facilities ensure it is well-positioned to host world-class events. These developments will not only attract tourists for major sporting events but also create long-term opportunities for international sports teams, sponsors, and athletes to base themselves in Dubai.

Dubai’s strategic vision for sports tourism is already coming to fruition. With the growing prominence of sports in promoting health, community engagement, and global collaboration, the city is set to become a focal point for sports enthusiasts and tourists looking for more than just a destination. The World Sports Summit served as a launching pad for future initiatives that will further enhance Dubai’s sports tourism ecosystem.

Dubai’s Growing Role as a Sports Tourism Destination

The first-ever World Sports Summit has been successfully concluded, and this has become a turning point in the ascendance of Dubai as a global sporting tourism magnet. This also means that with OMNIYAT’s partnership and Dubai’s focus on sports as the urban developmental driver, the city will receive more and more international sporting events, tourists, and investors. Moreover, if the world thinks of a future with sports as a major factor in society, then the sports tourism industry of Dubai is really going to boom, thus providing the visitors with the best of everything from top-notch athletes to superb infrastructures and a lively sports ambiance.