Dubai Peninsula: A New Era of Ultra-Luxury Living Along the Jumeirah Coastline

Published on December 5, 2025

In an exciting announcement, H&H, a Dubai-based developer and asset manager, has launched Dubai Peninsula, a unique and exceptional enclave poised to redefine ultra-luxury living on the Jumeirah coastline. With its prime location adjacent to the iconic Four Seasons Resort Dubai at Jumeirah Beach, Jumeirah Bay, and the Dubai Canal, Dubai Peninsula provides an unparalleled destination designed to elevate the future of luxury living in the UAE.

Dubai Peninsula is more than just another resort; it aims to be an iconic waterfront destination that combines architecture, hospitality, culture, and nature. It is the epitome of luxury, combining elegance, comfort, and timeless design. Anchored by the addition of two of the world’s most revered hospitality brands, Aman and Rosewood, the destination aims to set a new standard for resort living in Dubai.

A Vision for Ultra-Luxury Living

Bright Start, the visionary owners of the Dubai Peninsula project, in partnership with H&H, have curated a space that is as much a sanctuary as it is a statement. The development has been meticulously designed to combine exceptional residential living, world-class hospitality, and breathtaking natural surroundings. The luxury enclave will feature not only premium resorts but also a superyacht marina that will serve as the social heart of the Peninsula, flanked by landscaped promenades, exclusive fashion boutiques, and fine dining options.

The integration of nature and culture is key to the development of the Dubai Peninsula. At its core, the project offers a verdant parkland with shaded pathways, creating a serene yet connected oasis in the heart of Dubai. Leisure spaces have been thoughtfully designed to offer guests and residents a balanced life of wellness, movement, and aesthetic harmony.

The Debut of Iconic Hospitality Brands

Dubai Peninsula will be the debut destination for two prestigious hospitality brands in Dubai: Aman and Rosewood. Aman will unveil a stunning all-suite waterfront hotel designed by the renowned Kerry Hill Architects. This hotel will not only offer breathtaking views but will also feature the serene Aman Spa, a private Aman Club, multiple fine dining venues, and a select collection of Aman Residences.

On the other side of Dubai Peninsula, Rosewood will introduce its first hotel and residences in Dubai, bringing its signature luxury to the region. The Rosewood hotel will be home to a private beach and an exclusive seaside beach club, offering unparalleled views of both the coastline and Dubai’s dazzling skyline. Guests can indulge in four signature dining experiences and rejuvenate at the wellness centre, which promises holistic treatments to complement the tranquil surroundings.

An Unmatched Location and Iconic Architecture

Dubai Peninsula’s remarkable location will be one of the defining features of the development. The project sits alongside some of Dubai’s most iconic landmarks, including the Four Seasons Resort Dubai at Jumeirah Beach and the Dubai Canal. The social harbour of the development, the superyacht marina, will be a prestigious spot for high-profile events, with its stylish promenades lined with luxury boutiques and exclusive dining spots.

The architectural brilliance behind Dubai Peninsula is the result of collaborations with some of the world’s most renowned architects and designers. Jean-Michel Gathy, Richard Rogers, Kerry Hill, Bjarke Ingels, and others have contributed to the development, bringing their distinct design styles to create a harmonious blend of modernity, refinement, and innovation. Each element of the enclave, from the materials used in construction to the landscape design, reflects the vision of Dubai Peninsula as a luxury destination that will stand the test of time.

A Legacy of Timeless Design and Innovation

Dubai Peninsula has been designed with the vision of creating a lasting legacy in the region, one that will be defined by iconic architecture and exceptional hospitality. The development’s thoughtful approach to blending nature with design will make it a place where residents and guests can experience a new way of life, seamlessly connecting with nature and culture while enjoying world-class amenities.

Miltos Bosinis, the CEO of H&H, expressed his excitement about the project, noting that Dubai Peninsula exemplifies the company’s commitment to setting a new benchmark for upscale living. He emphasized that every aspect of the development has been created with a focus on excellence, innovation, and creating an aspirational lifestyle. This development will not only transform the way people live in Dubai but will also set a new standard for ultra-luxury resort destinations globally.

A Cultural and Curated Experience

The combination of global design talent and world-class hospitality brands will make Dubai Peninsula one of the most culturally resonant resort destinations in the world. The presence of renowned names like Aman and Rosewood, along with other brands yet to be revealed, will ensure that the Peninsula offers an experience unlike any other. With its unparalleled location, exceptional service, and immersive cultural experiences, Dubai Peninsula will be a destination where luxury meets lifestyle in a way that has never been seen before in the UAE.

Looking Ahead: The Future of Dubai Peninsula

As the construction of Dubai Peninsula progresses, it is expected to become one of Dubai’s most desirable destinations for residents, visitors, and luxury enthusiasts alike. Its dedication to innovation, world-class hospitality, and stunning design will ensure that it continues to awe and amaze for years to come. With its seamless integration of natural beauty, culture, and luxury, the Dubai Peninsula is poised to become a defining landmark in the UAE and a symbol of the future of ultra-luxury living.

Finally, Dubai Peninsula is poised to transform luxury living in Dubai by providing a one-of-a-kind and unparalleled destination for those seeking the highest level of comfort, style, and sophistication. With its carefully curated mix of hospitality brands, world-class amenities, and breathtaking architecture, it promises to usher in a new era of ultra-luxury living in the UAE.