Dubai tourism making new alliance to attract Indian market

Friday, February 9, 2018


dubai tourismDubai Tourism has announced the appointment of Nijhawan Group as its in-market destination representation and the trade marketing management firm in India.



The decision by Dubai Tourism was driven by the Indian subcontinent’s growing outbound demand, witnessed in the steady rise in visitation from India, along with rises in the length of stay and expenditure power of Indian travellers.



With over 45 years of experience in India, Nijhawan Group will now be responsible for all trade communications, brand partnership conversations and building crucial trade relationships in the Indian subcontinent to strengthen the position of Dubai n the market and ultimately bring the emirate closer to its Tourism Vision 2020 goals.



Meanwhile, the Cruise Club has been appointed as the representative in India for Dubai Business Events. It is based out of Mumbai. The Cruise Club’s role is to increase Dubai’s market share from incentive groups and corporate meetings.



Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said that India remains a top priority for them, now consistently being the largest source market for tourists to Dubai. This is a feat achieved through years of establishing and building strong trade ties in the market, in addition to the execution of a segment-specific approach across India. Charson Advisory has played a great role in realizing this feat, and they would like to take this opportunity to thank them for their consistently professional approach, enduring commitment and dependable work.



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