Dubai’s Department of Tourism and Commerce Marketing collaborates with Microsoft to streamline data-driven services

Thursday, August 13, 2020

The Department of Tourism and Commerce Marketing of Dubai has collaborated with Microsoft to further streamline data-driven services offered to stakeholders.

Also, this partnership will improve the e-learning platform for the Dubai College of Tourism and take on an original approach towards highlighting the city as a must-visit destination in the world.

The huge scope of partnership between Dubai Tourism and Microsoft is mainly based on leveraging the Azure cloud platform, which offers a wide array of services starting from computing to networking, databases to analytics, and artificial intelligence designed to assist the organizations running their digital systems and processes more competently. The main target of Dubai Tourism is to create a strong data analytics platform on the cloud. It will help in sharing valuable business insights through online dashboards that would make managerial decision-making easy and to continually update public and private stakeholders with critical industry-related information.

To quote Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, “As we plan for future scenarios, cloud based solutions have emerged as a crucial element of Dubai Tourism’s digital transformation strategy because of the secure, sustainable and scalable nature of the technology. The diversity of our partnership with Microsoft will add to our efforts to embed world class technology solutions to our business systems and further enhance the scope of cutting-edge digital services that we provide our stakeholders in real-time, to help ensure Dubai stays ahead of the curve and also maintain its position at the forefront of the world’s leading travel destinations.”

In order to make data processing quick and aligning with its vision of progressing from data analytics to artificial intelligence products, Dubai Tourism turned out to be one of the first government entities to migrate multiple online dashboards to the high-tech Azure architecture developed by Microsoft within the UAE cloud regions including a dashboard that tracks time to time and provides data on visitor arrivals from key source markets. These dashboards will be hosted on the Middle East cloud regions of Microsoft, based in the UAE.

To quote Sayed Hashish, GM of Microsoft UAE, “Microsoft Azure has been at the heart of the company’s efforts to form several strategic partnerships across UAE’s public and private businesses and accelerate their digital transformation agendas by migrating to the cloud. Our partnership with Dubai Tourism enables their platform to seek better customer engagement, empower its workforce, optimise operations and reinvent products and services. This is made possible by our two cloud regions in the UAE serving customers across the region to innovate and grow.”

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