Dushanbe Launches DUSHANBE-TRAVEL Portal to Boost Tourism and Cultural Heritage with Digital Innovation in Tajikistan

Published on September 4, 2025

Dushanbe, the capital of Tajikistan, has unveiled its newest initiative to enhance the tourism sector and promote the rich cultural heritage of the region. The DUSHANBE-TRAVEL portal, a comprehensive digital platform, was launched with the aim of attracting both local and international visitors. The official unveiling took place at Dushanbe IT Park, with key figures in the city’s tourism industry present, including Deputy Mayor Dilbar Odilzoda and officials from the Tourism Development Committee and the Agency for Innovation and Digital Technologies. The launch of the portal marks a significant step in the city’s ongoing efforts to modernize and diversify its tourism infrastructure.

Comprehensive Features of the DUSHANBE-TRAVEL Portal

The DUSHANBE-TRAVEL portal offers a wide range of resources for tourists, both potential visitors and local residents, to better explore Dushanbe and its surroundings. Key features of the portal are designed to cater to diverse needs, helping users navigate the city’s attractions and cultural offerings easily. The portal includes:

• Interactive Maps: Users can explore detailed maps of the city, highlighting top attractions, historical landmarks, and local parks. The maps serve as an essential tool for visitors wanting to maximize their time in Dushanbe and discover both well-known and hidden gems.
• Multilingual Content: Recognizing the global appeal of Dushanbe as a tourist destination, the portal offers information in three languages: Tajik, Russian, and English. This multilingual approach ensures that the portal is accessible to a broad international audience, catering to tourists from different regions.
• Event Listings: The portal regularly updates visitors with schedules for cultural events, exhibitions, and festivals taking place throughout the year. This feature provides up-to-date information about the city’s vibrant cultural scene, making it easy for travelers to plan their visits around significant events.
• Photo Galleries and Videos: A rich collection of photos and videos showcases Dushanbe’s diverse attractions, including its historic sites, cultural landmarks, and natural beauty. This visual content aims to inspire potential visitors and provide them with a virtual preview of what the city has to offer.
• News and Updates: The portal’s dedicated news section will provide visitors with the latest developments in Dushanbe’s tourism sector, including new projects, ongoing developments, and upcoming initiatives designed to make the city more accessible and attractive to tourists.

Expanding the Reach Through Social Media

In addition to its comprehensive website, the DUSHANBE-TRAVEL portal has embraced social media to connect with a wider, global audience. The initiative has launched official accounts on several major platforms, including Instagram, Facebook, VKontakte, Threads, TikTok, and Telegram. These platforms allow the portal to engage with users more directly and offer real-time updates about Dushanbe’s tourism scene.

The Instagram page of DUSHANBE-TRAVEL, which has already attracted over 103,000 subscribers, plays a key role in promoting the city’s offerings. A significant portion of its followers are international, highlighting the growing global interest in Dushanbe. The account regularly posts short videos and promotional content, with some of the videos reaching up to 1.5 million views. This impressive reach demonstrates the effectiveness of the platform in drawing attention to Dushanbe and showcasing the city’s cultural and tourism offerings. The monthly reach of the Instagram account is reported to be around 5 million users, further amplifying the city’s visibility on a global scale.

Strategic Goals and Future Plans for Dushanbe’s Tourism Development

The primary objectives of the DUSHANBE-TRAVEL portal are centered around key aspects of tourism development in Dushanbe. The initiative aims to:

• Develop the Tourism Industry: The portal will serve as a comprehensive hub for information on Dushanbe’s attractions, promoting the city as a must-visit destination in Central Asia. By centralizing information about cultural and historical sites, the platform will drive tourism growth.
• Enhance Infrastructure: One of the major goals is to showcase Dushanbe’s ongoing infrastructure improvements and development projects, including efforts to modernize its tourism facilities, transportation systems, and public spaces. This transparency allows potential visitors to see the city’s efforts to build a world-class tourism infrastructure.
• Promote Cultural Heritage: Dushanbe’s rich history and diverse culture are at the heart of the city’s tourism appeal. The portal highlights the traditions, festivals, and historical sites that make Dushanbe unique. By shining a spotlight on these elements, the platform will encourage cultural tourism and help visitors gain a deeper understanding of Tajikistan’s heritage.
• Attract Foreign Visitors: In line with the goal of growing tourism, the DUSHANBE-TRAVEL portal will focus on attracting international tourists through targeted digital marketing campaigns and partnerships with travel agencies, influencers, and bloggers. These efforts will position Dushanbe as an attractive destination for international visitors.

As the city looks to the future, the DUSHANBE-TRAVEL platform is expected to become an essential tool for fostering international cooperation, driving investment opportunities, and supporting sustainable tourism growth. By engaging with key stakeholders and expanding the digital tourism landscape, Dushanbe aims to increase its appeal as a top tourism hub in Central Asia.

Promoting Digital Tourism in Tajikistan

The introduction of the DUSHANBE-TRAVEL portal is part of a broader trend in the tourism industry to embrace digital tools and social media in promoting destinations. As more people turn to online resources to plan their travel, destinations like Dushanbe are taking advantage of these technologies to boost their tourism sectors. The portal is designed to make the city’s tourism offerings more accessible and visible, enabling tourists to plan and book their trips more easily.

This digital-first approach positions Dushanbe as a forward-thinking city ready to engage with the modern traveler. By harnessing the power of technology and social media, the city is ensuring that its rich cultural heritage reaches a global audience, encouraging people from around the world to explore and experience all that Dushanbe has to offer.

Conclusion: Dushanbe’s Digital Transformation in Tourism

The launch of the DUSHANBE-TRAVEL portal represents a significant milestone in the city’s tourism strategy. By embracing digital tools and social media, Dushanbe is positioning itself to become a more accessible and attractive destination for international travelers. The platform’s interactive features, multilingual content, and social media engagement will help boost the city’s visibility and appeal, contributing to the growth of its tourism industry.

The portal also signals the city’s commitment to preserving and promoting its cultural heritage while meeting the modern demands of tourists. As Dushanbe continues to develop its tourism infrastructure and digital presence, the DUSHANBE-TRAVEL platform will play a key role in shaping the city’s future as a leading destination in Central Asia.

[Image Credit: Dushanbe Travel]