Eastern Jamaica, Caribbean Ready To Welcome Tourists: Everything You Need To Know!

Published on November 24, 2025

The impacts of Hurricane Melissa have not deterred Jamaica’s tourism industry, which is already fast rejuvenating and Eastern Jamaica now has come up as the winter travel choice. If this is your first time visiting or you are returning for a second time, the eastern parishes of St. Thomas, Portland and St. Mary definitely have something to offer with their unique nature, wide range of attractions, and friendly people.

From the lively jerk centres of Portland to the pristine waterfalls of St. Thomas, Eastern Jamaica promises unforgettable escapes, making it an ideal destination for travellers seeking relaxation, adventure, and cultural experiences. As the winter tourist season approaches, now is the perfect time to discover the wonders of this scenic part of Jamaica.

Eastern Jamaica’s Resilience: Recovery and Growth Post-Hurricane Melissa

Though Hurricane Melissa, which struck in late October, did cause some damage to various parts of the island, Eastern Jamaica was largely spared from its worst effects. The tourism sector in the region, including St. Mary, Portland, and St. Thomas, has made remarkable strides in recovering, ensuring that tourists can enjoy their holidays without disruption.

Tourism stakeholders are working hard to rebuild and revitalise local businesses, eager to keep the flow of visitors coming into these beautiful parishes. According to local officials, tourism operators are optimistic about the upcoming winter season, with many properties and attractions ready to reopen their doors to tourists.

Mayor of Port Maria, Fitzroy Wilson, highlighted the importance of focusing tourism efforts on the eastern region, suggesting that the influx of visitors can help support the local economy, especially as some parts of the island remain less accessible. He emphasised that the charming parishes of St. Mary, St. Thomas, and Portland are now poised to attract the same kind of visitors who would typically visit the western and southern coasts of Jamaica.

Top Attractions in Eastern Jamaica

Eastern Jamaica is renowned for its natural beauty, vibrant culture, and warm hospitality. With a range of unique experiences awaiting visitors, the region is becoming a sought-after destination. Here are some of the top attractions to explore:

• Portland’s Beaches: Renowned for its pristine, uncrowded beaches, Portland is home to Winnifred Beach, one of the island’s best-kept secrets, and Frenchman’s Cove, which offers the perfect blend of freshwater and saltwater.
• Jamaica Palace Hotel: Located in Port Antonio, this iconic hotel offers luxurious accommodations with breathtaking views of the Caribbean Sea. It’s an ideal base for exploring the surrounding area.
• Boston Jerk Centre: A must-visit for food lovers, the Boston Jerk Centre in Portland serves up authentic jerk pork and chicken. Though quieter in the aftermath of Hurricane Melissa, it remains a central hub for local cuisine.
• Reach Falls: This hidden gem in Portland has gained fame for its stunning beauty. After undergoing minor repairs, it is expected to be fully operational by December.
• Grand Begonia Beach Resort: Located in Lyssons, St. Thomas, this newly established beach resort is an excellent option for those seeking a more tranquil, family-oriented getaway.
• Russell’s Jamaica Resort: Situated in Yallahs, St. Thomas, this resort combines a relaxing atmosphere with a focus on local cuisine and family experiences.
• Roselle Falls: A peaceful spot nestled along the coast in St. Thomas, perfect for nature lovers and those looking to experience Jamaica’s tropical beauty.

For those who enjoy hiking or exploring the countryside, the region is also home to Grandpa Falls and the Reggae Falls, both offering stunning views and a peaceful environment.

Why Visit Eastern Jamaica This Winter?

Eastern Jamaica is a perfect destination for those seeking a quieter, more intimate Jamaican experience away from the more commercialised resorts. The winter months, running from mid-December to April, are particularly ideal for visiting, as the weather is warm and dry, offering the best conditions for outdoor activities and beach relaxation.

The tourism sector in Eastern Jamaica is set to thrive this winter, with numerous accommodations ranging from luxurious hotels to charming guesthouses and Airbnbs. Additionally, the reopening of the Ian Fleming International Airport in St. Mary, which connects visitors directly to this part of the island, is further boosting the region’s appeal. American Airlines now offers daily flights from Miami, ensuring easy access for international visitors.

Support for Local Businesses and Sustainable Tourism

As Eastern Jamaica prepares for an influx of tourists, the focus remains on supporting local businesses and ensuring that the region’s natural beauty is preserved. Hotels, restaurants, and attractions have been making necessary improvements to ensure they provide the highest level of service to visitors. Many of the properties in the area, such as the Jamaica Palace Hotel and Russell’s Jamaica Resort, are promoting sustainable tourism practices and encouraging guests to enjoy the region in an environmentally conscious manner.

In Portland, Mark Brown, the owner of a restaurant on Winnifred Beach, remarked that despite some initial setbacks, the community is fully prepared to host visitors. He noted that locals had worked swiftly to clear up debris and make the beach accessible again, eager to show the world that Portland is as beautiful and welcoming as ever.

The Future of Eastern Jamaica Tourism

With the winter season quickly approaching, Eastern Jamaica stands ready to welcome tourists with open arms. Whether visitors are looking for adventure, relaxation, or a cultural experience, the eastern parishes of St. Thomas, Portland, and St. Mary offer an array of activities and attractions.

The area’s endurance against difficulties, together with its picturesque landscape and the colorful culture that has been there for centuries, make it a perfect destination for whoever wants to see the true Jamaica. If you are after a non-touristy spot with an actual experience, then this is the best time for you to go there.