Eastern Shore Tourism Receives Boost with New Virginia State Grants, Here’s All You Need to Know

Published on October 22, 2025

From Virginia Governor Glenn Youngkin’s office, over $625,000 in state tourism grants are made available, focusing on travel and tourism throughout Virginia. The intention is to enlarge visitor spending and assist off-peak small businesses, quaint towns, and attractions economically throughout the year. The funding recipients are 104 local tourism initiatives across Virginia. These matching grants are allotted for tourism development projects and for the continued support of the travel and tourism industry for the Commonwealth of Virginia.

Supporting Off-Peak Tourism Across Virginia

The state grants are part of Virginia’s ongoing efforts to promote tourism, especially in the shoulder seasons — the periods between peak travel times. Governor Youngkin emphasized that Virginia’s record-breaking tourism numbers demonstrate the significant economic impact the industry has on the state. He said, “These grants will help destinations and small businesses market themselves more effectively, welcome travelers year-round, and showcase the very best of Virginia — from outdoor adventures and historic treasures to great food and craft beverages.”

The tourism grants aim to improve marketing efforts, ensuring that small businesses, local attractions, and cultural experiences across Virginia get the exposure they need to draw visitors throughout the year. This will benefit a wide range of communities, especially those that may not typically see high tourist traffic during off-peak seasons.

Three Key Programs Driving Tourism in Virginia

The funding for these tourism initiatives is distributed through three distinct programs operated by the Virginia Tourism Corporation (VTC). These programs are designed to target specific areas of Virginia’s tourism landscape and meet different needs within the industry.

1. Microbusiness Marketing Leverage Program
   This program is focused on helping small businesses with fewer than 20 full-time employees expand their marketing efforts during the off-season. The Microbusiness Marketing Leverage Program will be particularly helpful for local businesses that might struggle with marketing during quieter months. By providing small businesses with the resources to increase their visibility, this program ensures that they can remain competitive and attract tourists year-round.
2. Vacation Starts with Virginia Co-op Program
   This initiative supports destination marketing organizations (DMOs) by funding research-driven advertising campaigns. The goal is to promote Virginia as a travel destination and encourage tourists to visit lesser-known locations. By leveraging cooperative advertising with local partners, this program boosts the collective marketing efforts of communities across the state, helping them tap into a broader audience.
3. VA250 Tourism Marketing Program
   In preparation for the 250th anniversary of American independence, this program focuses on highlighting Virginia’s role as the birthplace of the nation. Under the theme “America: Made in Virginia,” this program celebrates the state’s rich history and positions it as a key destination for those interested in learning about America’s origins. The VA250 program builds excitement for Virginia’s significant historical landmarks, such as Colonial Williamsburg, Jamestown, and Monticello, drawing tourists who are passionate about American history.

Tourism Grants Boosting the Eastern Shore

On Virginia’s Eastern Shore, several local tourism programs will benefit from the state grants. These programs are designed to bring more tourists to the region, highlighting its unique history, culture, and natural beauty. The funding will support local events, attractions, and initiatives aimed at showcasing the best of the Eastern Shore.

• Sailfest Cape Charles
  Cape Charles, a charming town on the Eastern Shore, will receive nearly $10,000 in funding to promote its Sailfest event. The annual festival attracts thousands of visitors, offering a vibrant mix of maritime activities, live music, food vendors, and local crafts. This grant will help expand the event’s visibility, encouraging more tourists to attend and experience the charm of Cape Charles.
• Eastern Shore Tourism Commission’s Self-Guided Driving Trail
  The Eastern Shore Tourism Commission will use part of the funding to develop a self-guided driving trail in central Accomack County. This trail will provide visitors with an opportunity to explore the county’s scenic beauty and historical sites at their own pace, making it a unique and accessible option for tourists. In addition, the commission will use funds to boost its social media promotion through the Vacation Starts with Virginia campaign, increasing the region’s visibility online.
• Northampton County’s Hidden History Driving Tour
  Northampton County will receive $10,000 to support its “Hidden History Driving Tour,” a project that highlights the rich cultural and historical heritage of the county. This initiative will attract history enthusiasts and curious travelers eager to explore the lesser-known sites of the Eastern Shore. The tour will bring attention to the region’s unique history, connecting modern-day visitors with the past in a meaningful way.
• Onancock Main Street’s “Experience Onancock” Tour
  Onancock, a picturesque town in Accomack County, will use a $5,000 grant to enhance its “Experience Onancock — Virginia is for Small Town Lovers” tour. This initiative will offer tourists an immersive look into Onancock’s small-town charm, historic architecture, and vibrant arts scene. The town’s unique blend of local shops, restaurants, and galleries makes it a perfect destination for tourists looking to escape the hustle and bustle of larger cities.

Strengthening Virginia’s Tourism Industry Year-Round

These grants are just one example of how Virginia is working to boost tourism, diversify its economy, and help local businesses thrive. Tourism is one of the state’s largest economic drivers, and these initiatives play a key role in ensuring that visitors continue to flock to Virginia, even during the off-peak seasons. By supporting local marketing projects, Virginia can attract a wide range of tourists, from those seeking outdoor adventures to history buffs and foodies.

Governor Youngkin’s announcement demonstrates the state’s commitment to sustaining tourism growth year-round, ensuring that small towns and local businesses can continue to benefit from the influx of visitors. By strategically targeting different regions, such as the Eastern Shore, these programs ensure that tourism reaches every corner of Virginia, benefiting both well-known and hidden gems across the state.

A Promising Future for Virginia Tourism

Virginia is eager to sustain development for its tourism industry as shown by the recently announced tourism grants. Focusing on targeted marketing during the peak and off-peak tourism seasons positions Virginia to become a year-round destination for a variety of tourists. Virginia will continue to gain global travelers due to its unique combination of natural recreational opportunities, cultural history, and a continually developing calendar of events. Such tourism marketing will guarantee Virginia’s status as one of the United States’ premier travel destinations.