easyJet Introduces Innovative Bundles and Flexible Services to Simplify Travel and Enhance Customer Choice

Published on February 14, 2026

easyJet is stepping up its digital evolution by introducing innovative tools that aim to make travel more personalized, flexible, and convenient. Through a partnership with Datalex, the airline has launched Stellex Air Bundles, a cutting-edge solution that enables travelers to access custom travel packages combining flights with additional services tailored to individual needs. This initiative underscores easyJet’s focus on delivering customer-centric solutions and modernizing the airline retail experience.

Redefining the booking journey

Stellex Air Bundles allows travelers to select bundled packages that integrate flights with ancillary services such as seat selection, baggage options, and other add-ons. By bringing these elements together into one seamless package, easyJet simplifies the booking process and eliminates the complexity of planning multiple services separately. The result is a smoother, more intuitive experience that saves time and helps passengers make decisions that best suit their travel plans.

At the heart of this innovation is the Digital Configurator, a versatile platform that enables easyJet to create, adjust, and refine bundled offerings in real time. Integration with Datalex’s product catalogues and inventory management tools ensures these packages can be launched quickly, managed efficiently, and updated without delays. This level of agility allows easyJet to respond swiftly to evolving travel trends, seasonal demand, and competitive pressures.

Flexpass introduces unprecedented flexibility

In addition to personalized bundles, easyJet has rolled out Flexpass, a new ancillary service designed to give travelers greater control over their itineraries. Flexpass allows passengers to change flights without paying standard change fees, providing reassurance for those whose travel plans may shift. Integrated directly into the booking flow, Flexpass can be easily added when securing tickets, enabling a seamless and stress-free way to travel with flexibility.

The introduction of Flexpass reflects a broader trend in the airline industry toward adaptable travel solutions. Modern passengers increasingly seek options that accommodate life’s uncertainties, and offering such flexibility positions easyJet as a forward-thinking carrier that prioritizes convenience and peace of mind.

Putting travelers at the center

The combination of Stellex Air Bundles and Flexpass is driven by a customer-first philosophy. Modern travelers are looking for personalized solutions that align with their individual preferences, and these initiatives address that demand. By delivering tailored packages and flexible options, easyJet creates a travel experience that is more relevant, satisfying, and engaging, which can also strengthen loyalty and encourage repeat bookings.

These offerings are not static. The airline can continuously update bundles and refine services based on real-time insights from customer interactions. This dynamic approach ensures that travelers always have access to relevant, up-to-date options, while the airline can maximize operational efficiency and commercial value simultaneously.

Agility in airline retail

Stellex Air Bundles represents a shift from fixed, one-size-fits-all packages to a more adaptable, responsive retail model. The Digital Configurator allows easyJet to quickly test, modify, and launch new bundles, ensuring offerings remain aligned with market trends and passenger expectations. This flexibility is critical in a competitive landscape, allowing the airline to rapidly adjust to demand fluctuations, market opportunities, and seasonal peaks.

By streamlining the creation and deployment of bundled services, easyJet achieves operational efficiency while enhancing the passenger experience. Teams can focus on innovation rather than technical constraints, and new products can be delivered with speed and precision.

Shaping the future of travel retail

The introduction of personalized bundles and flexible ancillary options highlights the ongoing digital transformation in the airline sector. Airlines are investing in technology to deliver services that are convenient, adaptable, and responsive to individual needs. easyJet’s approach demonstrates how combining digital tools with customer insight can redefine the air travel experience, providing greater value for both travelers and the airline.

With Stellex Air Bundles and Flexpass, easyJet positions itself as a leader in innovative, low-cost carrier retail, offering solutions that are tailored, flexible, and highly responsive to customer demands. Travelers benefit from simplified booking, enhanced choice, and increased flexibility, while the airline gains a competitive edge through more agile and efficient operations.

Delivering a smarter travel experience

These new initiatives mark a departure from traditional static travel packages, moving toward offerings that can be adjusted and personalized in real time. By embracing this model, easyJet ensures that its services are not only convenient but also relevant and adaptable to the changing needs of travelers. The combination of tailored bundles and flexible options provides passengers with both freedom and certainty, making air travel simpler, smarter, and more enjoyable.

Conclusion

Through the rollout of Stellex Air Bundles and Flexpass, easyJet demonstrates how airlines can leverage technology to deliver personalized, flexible, and customer-focused travel solutions. These innovations streamline the booking process, provide adaptable options for changing plans, and set a new standard in airline retail. By focusing on convenience, choice, and personalization, easyJet is reshaping the travel experience, ensuring that modern passengers have access to services that meet their needs while supporting operational agility and commercial growth.