Emerging Cruise trends: How companies are adapting post-pandemic

Tuesday, February 20, 2024

This report delivers an in-depth analysis of the principal trends, mergers and acquisitions (M&A), and strategic approaches within the cruise sector. It evaluates major cruise operators and examines various cruise options to furnish comprehensive insights. The document delineates both the hurdles and prospects within the industry, with reference to real-world examples.

Per the consumer survey conducted in the third quarter of 2021, from 22,499 participants, 18% (4,013 individuals) indicated their preference for cruise vacations. The COVID-19 pandemic has adversely affected the cruise sector due to travel bans and the enactment of quarantine and safety protocols by countries globally, leading to a reduced interest in cruise tourism.

The immediate impact survey on significant themes revealed that 4.2% of 377 participants anticipate that Environmental, Social, and Governance (ESG) considerations will influence their business in the upcoming 12 months. The consumer survey from the third quarter of 2021 showed that 74% of respondents globally consider environmental issues to be ‘extremely’ or ‘quite’ significant to them. Enhancing ESG credentials could enable companies to boost their financial outcomes through lower energy costs, operational expenses, and other savings.

Sustainable travel practices have become increasingly important to tourists. According to the second quarter of 2023 consumer survey, 24% of respondents globally ‘strongly agree’, and 38% ‘somewhat agree’ that they are more devoted to brands advocating for environmental and green issues.

The Bahamas experienced a significant rise in cruise tourism in 2023, witnessing a remarkable influx of visitors. The Traveler Demands and Flows report highlighted that international sea arrivals to the Bahamas in 2023 summed up to 0.25 million trips, marking a 119.02% increase from 2022, which recorded 0.11 million trips.

Reasons to Purchase:

• Acquire insights into the dominant entities in the cruise industry.
• Identify the key traveler demographics targeted by cruise firms.
• Explore significant product innovations and their appeal.
• Obtain a comprehensive understanding of the crucial trends, challenges, and opportunities confronting cruise operators.

Key Subjects Addressed:

• Industry Snapshot
• Overview of the Global Cruise Sector
• Prominent Destinations
• Initiatives, Mergers, and Acquisitions
• Varieties and Trends in Cruising
• Principal Trends Affected by COVID-19
• Major Industry Trends
• Case Studies
• Challenges and Prospects
• Supplementary Information

This report mentions several companies, including:

• Carnival
• Celebrity
• Disney
• Norwegian Cruise Lines
• Royal Caribbean
• Seabourn
• Silversea

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