Emirates Clinches Prestigious Wimbledon Partnership, Completes Grand Slam Quartet

Friday, February 23, 2024

Emirates has achieved a remarkable milestone by securing its fourth “Grand Slam” title, revealing a long-term alliance with one of the most celebrated tennis championships globally – Wimbledon.

As Wimbledon’s Official Airline Partner, Emirates is set to elevate the tennis experience with engaging activities at the venue. The prestigious event is scheduled from July 1 to July 14, 2024, at The All England Lawn Tennis Club, marking a significant collaboration.

This partnership signifies Emirates’ association with all four Grand Slam tournaments, underscoring its commitment to the sport.

Sir Tim Clark, President Emirates Airline, said: “From hard court to grass court – we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world, and we’re delighted to be associated with such a well-respected brand.

Emirates has always been a supporter of tennis and as a sponsor of all four Grand Slams – our commitment to the sport is as staunch as ever. We look forward to serving up world-class tennis action this summer, and to celebrating the very best of tennis with fans from all over the world.”

Deborah Jevans CBE, Chair of the All England Club, said: “We are delighted to welcome Emirates to our family of Official Partners at Wimbledon. In partnering with Emirates, as Official Airline Partner, Wimbledon is joining forces with a premium brand and one of the world’s leading sponsors of tennis, and sport more generally. As Emirates embarks on its fourth decade supporting tennis, this exciting partnership takes the organisation’s investment and connection to the sport to the next level.  

We have received record levels of interest from the UK and around the world in attending The Championships this year, and support from Official Partners like Emirates helps us maintain the event at the pinnacle of sport for both players and fans.” 

Emirates: Official Airline Sponsor of Wimbledon

This partnership grants Emirates a host of privileges, including brand visibility on the Centre Court and Court No.1, interactive fan engagements on-site, and access to marketing, digital, and social media rights. It also offers hospitality privileges and the chance to feature in the ‘Wimbleworld’ within the Roblox metaverse, showcasing Emirates-themed tennis courts and challenges.

Advancing Social Good Initiatives

In a collaborative effort, Emirates and Wimbledon will spearhead initiatives aimed at making a positive societal impact within the UK. They plan to establish a multimillion-pound “Force for Good” fund to foster initiatives benefiting society and local communities, with more details to be unveiled in 2024.

Emirates: A Quadruple Grand Slam Sponsor

Since 2013, Emirates has been the Official Airline of the ATP Tour, becoming a Premier Partner in 2016. The airline’s extensive sponsorship portfolio now includes all four Grand Slam events: the US Open (since 2012), Roland-Garros (since 2013), the Australian Open (since 2015), and now Wimbledon (2024). Additionally, Emirates supports over 60 other tournaments annually, including the Dubai Duty Free Tennis Championships since 1993.

Beyond tennis, Emirates sponsors major global sports events in golf, horse racing, and sailing. In the UK, it proudly sponsors Arsenal, the Emirates FA Cup, and the Lancashire Cricket Club & Emirates Old Trafford.

Emirates’ Dedication to the UK Market

For over 37 years, Emirates has been offering premium travel experiences to the UK market. Currently, it operates 131 weekly flights to the UK with its state-of-the-art A380 and Boeing 777 fleet.

With a vast network exceeding 130 destinations, Emirates provides UK travelers with convenient connections to Asia, the Indian Ocean, the Middle East, Africa, and Australasia, reinforcing its position as a global connector.

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