Wednesday, May 8, 2024
Emphasizing its dedication to enhancing tourism throughout its network, Emirates has renewed its strategic collaborations with Tourism Seychelles and the Sri Lanka Tourism Promotion Bureau, and has established a new partnership with the Hong Kong Tourism Board.
Emirates is reinforcing its commitment to Seychelles by supporting the island’s efforts to promote tourism and trade. The memorandum of understanding (MoU) was signed by Ahmed Khoory, Emirates’ SVP Commercial – West Asia & Indian Ocean, and Sherin Francis, Principal Secretary of the Tourism Department at Tourism Seychelles, witnessed by Nabil Sultan, Emirates’ Executive Vice President of Passenger Sales and Country Management.
Commenting on the airline’s commitment to promoting Seychelles to its customer base, Ahmed Khoory, said: “Seychelles is a key leisure destination in our network that we have proudly been operating in since 2005. Our partnership aimed at promoting tourism to the nation goes back to 2013 and we remain steadfast in our commitment to supporting its tourism industry. Seychelles is a tourist destination which is highly popular amongst travellers from key markets in our network and we are proud to play a role in driving traffic flows to the island through our efforts.”
Per the agreement, Emirates will aid travel agents and tour operators in key markets to promote Seychelles as a leisure destination. This support includes developing special holiday packages, offering marketing support, and organizing familiarization trips to enhance its global appeal.
Furthermore, Emirates has reaffirmed its longstanding commitment to promote tourism in Sri Lanka.
This MoU was also signed by Ahmed Khoory, alongside Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau, in the presence of the Honourable Harin Fernando, Sri Lanka’s Minister of Sports and Youth Affairs, and Nabil Sultan.
Marking its 38th year in Sri Lanka, Emirates continues to support the nation’s tourism initiatives through creating special packages and organizing familiarization trips from key markets to broaden the appeal to various audiences. As part of its comprehensive support for the region, Emirates will work closely with travel agents and tour operators in strategic markets to showcase Sri Lanka’s attractions to its worldwide customers.
Ahmed Khoory said: “Sri Lanka is one of the very first destinations Emirates launched operations to so our 38-year relationship with the country is one we take special pride in. We remain committed to deepening our relationship and playing a key role in promoting Sri Lanka as a key leisure destination in our network and contributing to the tourism and trade sectors through our passenger and cargo services.”
Emirates began its operations in Sri Lanka in 1986 and currently offers two daily direct flights to Colombo on the Boeing 777-300ER, along with an additional daily flight that stops in Male. It is the sole international airline providing First Class service to the country, ensuring passengers experience high-end products and exceptional comfort both in the air and on the ground.
Additionally, Emirates has teamed up with the Hong Kong Tourism Board (HKTB) to enhance inbound tourism to Hong Kong from strategic markets in the Middle East and Europe.
The Memorandum of Understanding (MoU) was signed by Orhan Abbas, Senior Vice President Commercial Operations Far East, and Becky IP, Deputy Executive Director of the Hong Kong Tourism Board. This agreement underscores Emirates’ dedication to supporting the revival of Hong Kong’s travel and tourism sector and outlines several joint initiatives aimed at boosting trade and tourism to the city.
Orhan Abbas commented: “We are delighted to establish this strategic partnership with the HKTB to spur growth in the local travel and tourism industry. The city has always been popular among our global customers and it continues to attract visitors all year round thanks to its unique cosmopolitan attractions. Through our extensive global network, we will work closely with the HKTB to introduce travellers from key Middle East and GCC markets to the vibrant culture, Michelin-starred culinary scene and dynamic attractions that Hong Kong has to offer.”
These initiatives include organizing familiarization trips, executing a comprehensive promotional plan, and launching targeted advertising campaigns.
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