Emirates Launches Africa’s First ‘Emirates World’ Store in Nairobi for an Elevated Travel Experience

Written By: Chetan

Chetan

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November 8, 2024 15:52 GMT+5:30

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Emirates, the world’s leading international airline, has unveiled its first Emirates World store in Nairobi, Kenya, showcasing a new retail concept designed to enhance customer experience with premium products and services. This launch marks the airline’s debut of its refreshed retail store model in Africa, with additional locations planned across the continent in the coming months.

Located in the modern Cube on Riverside Drive, the Emirates World store offers travelers personalized travel assistance from dedicated consultants and self-service options powered by smart technology. Immersive displays allow visitors to explore Emirates’ signature services up close, bringing the airline’s distinctive offerings to Kenya’s travel market.

The store was officially inaugurated by Adil Al Ghaith, Emirates’ Senior Vice President of Commercial Operations, along with Dr. Salim Alnaqbi, UAE Ambassador to Kenya. The launch event welcomed prominent guests, including trade and media representatives, reflecting Emirates’ dedication to strengthening its presence in Kenya.

Commenting on the milestone, Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said, “We are pleased to bring our reimagined retail store concept to Africa for the first time, elevating our customer experience in Kenya, and then in more destinations across the continent in the coming months. The Emirates World store provides a flavour of the signature experience we offer, from friendly and insightful staff to hands-on showcases that bring our ‘Fly Better’ promise to life. We can’t wait to inspire our customers to discover more with Emirates when they visit the store.” 

Personalized and Dedicated Service at Emirates World Store

Embodying the elevated hospitality and personal attention for which Emirates is known, the Emirates World store has been crafted to enhance every guest’s experience from the moment they arrive. Spanning over 330 square meters, the space features a warm, inviting open-plan layout with a lounge-like atmosphere, set in Emirates’ signature light and airy color scheme.

Guests can immerse themselves in the iconic Emirates A380 Onboard Lounge through a full-scale display or engage with smart technology offerings, such as a ‘selfie mirror’ that captures moments against various destination backdrops. Six customer service counters staffed by expert consultants are ready to assist with travel planning, reservations, and ticketing, providing seamless support at every interaction. The consultants also introduce guests to Emirates Holidays, offering tailored packages that unlock exceptional travel experiences. Self-service kiosks further enhance convenience by reducing wait times and providing faster service options.

Emirates’ Ongoing Commitment to Kenya

As Emirates approaches its 30th anniversary in Nairobi, the airline celebrates a legacy of connecting Kenya to the world. Since its inaugural flight in October 1995, Emirates has carried over five million passengers between Dubai and Kenya on its double daily routes.

In 2023, Emirates expanded its network through an interline partnership with Kenya Airways, enabling seamless travel to an additional 28 African destinations from Nairobi, including Mombasa, Kigali, and Kilimanjaro. More than 12,000 travelers have taken advantage of this partnership over the past year, benefiting from enhanced connectivity across the region.

In addition to its travel services, Emirates supports three Kenyan humanitarian organizations through the Emirates Airline Foundation. These include the Little Prince Nursery and Primary School, which provides education and rehabilitation for children; Alfajiri Street Kids, offering a safe environment and art therapy programs for over 200 children; and the Starehe Boys’ Centre, which supports academic and vocational training for underprivileged boys through four-year scholarships funded by the Foundation.