Tuesday, February 27, 2024
Emirates, the world’s foremost international airline, is set to make a significant return to ITB Berlin from March 5th to 7th, showcasing its latest flagship offerings and reaffirming its enduring commitment to Europe’s premier travel and trade exhibition.
Preparations are underway for an exciting three-day presence at ITB Berlin, where Emirates plans to introduce new partnerships and strengthen existing collaborations with local and regional travel partners. This includes collaborations with air carriers to enhance connectivity to and from major European travel hubs, as well as strategic alliances with travel and tourism entities aimed at promoting travel to and from Europe through joint marketing and other trade initiatives.
Visitors to the Emirates booth will have the chance to experience the airline’s newest innovations and beloved features, including the highly acclaimed Emirates Premium Economy seat, making its debut in Germany. Launched at the 2022 Arabian Travel Market in Dubai, Emirates’ Premium Economy product has garnered numerous awards and is currently available on 27 A380 aircraft serving 15 destinations worldwide.
Also making its debut at ITB Berlin is Emirates’ iconic Boeing 777-300ER First Class fully enclosed private suite, offering visitors a glimpse into the pinnacle of luxury travel. With a comprehensive display of onboard amenities, guests can explore Emirates’ Boeing 777 Business Class seat, the latest iteration of the A380 Onboard Lounge and First Class Shower Spa, as well as its generously appointed Economy Class seats.
Emirates will also dedicate a section of its booth to showcase its latest sustainability initiatives, featuring responsibly sourced onboard items and products from ‘Air-crafted by Emirates’ – a unique collection of luggage, bags, and accessories crafted from upcycled materials from retired A380 aircraft. The airline’s sustainability endeavors focus on emissions reduction, responsible consumption, and biodiversity conservation.
The Emirates booth will feature four meeting spaces and can accommodate up to 200 visitors simultaneously.
Emirates’ presence in Europe dates back to 1987, with continuous expansion in response to demand for air travel to and from major and secondary cities across the continent. The airline has played a pivotal role in supporting tourism, economic growth, and job creation in the markets it serves. Emirates’ European network encompasses 39 destinations in 22 countries, supplemented by an additional 403 points through codeshare and interline agreements with 51 partners. Leveraging ITB Berlin and collaboration with regional tourism bodies, Emirates aims to further enhance connectivity between Europe and the rest of the world.
Over the past year, Emirates has facilitated seamless air travel for over 17.2 million passengers between Dubai and its European gateways, offering convenient connections to destinations across its global network.
ITB Berlin holds particular significance for Emirates as its largest trade fair presence outside its home market. The airline’s new 480-square-meter, double-story booth will debut at ITB Berlin 2024, located in Hall 2.2, stand number 101.
Saturday, April 27, 2024
