Emporium Hotel South Bank in Brisbane Welcomes Julia Wardle with Extensive Luxury Hospitality Experience as the New Director of Sales and Marketing

Published on March 4, 2026

Emporium Hotel South Bank in Brisbane is pleased to announce the appointment of Julia Wardle as the new Director of Sales and Marketing. This comes at a pivotal time for the hotel, as South Brisbane embarks on an era of sustainable growth and innovative developments across domestic and international platforms. Julia’s wealth of experience in the luxury hospitality sector and her proven track record in sales and marketing make her an invaluable addition to the team.

A New Era of Leadership and Strategy at Emporium Hotel South Bank

Julia Wardle brings a wealth of knowledge and experience to her new role at Emporium Hotel South Bank. Having spent significant years in luxury hospitality, commercial strategy and brand leadership, she is well-equipped to elevate the hotel’s presence and performance in the competitive Brisbane market. Prior to rejoining Emporium Hotels, Julia worked at Minor Hotels, where she oversaw a national and international sales portfolio, managing key leisure, wholesale and global markets. Her leadership and strategic insight were integral in shaping the sales growth in these key sectors, which will now be directed towards Emporium Hotel South Bank.

At Emporium Hotel South Bank, Julia will be responsible for overseeing brand strategy, sales performance, partnerships and positioning. She will also focus on strategic collaboration across tourism, corporate and lifestyle sectors, driving innovation and growth. This enhanced leadership role at Emporium Hotel aligns with the broader trajectory of South Brisbane, where innovation and sustainability are at the forefront of development plans.

Emporium Hotel’s Commitment to Innovation and Luxury Hospitality

Emporium Hotel South Bank’s commitment to maintaining its position as a leader in luxury hospitality is reinforced by the appointment of Julia Wardle. With her extensive experience and successful track record in the luxury hotel sector, she is expected to make significant contributions to the hotel’s business trajectory. Her expertise in forging high-value partnerships, elevating guest experiences and driving sustained growth is set to further solidify Emporium Hotel’s status as a premium hotel brand in Brisbane.

As part of her new role, Julia will work closely with various teams at the hotel, focusing on enhancing its offerings and fostering long-lasting relationships with industry leaders. Her ability to collaborate with partners in the tourism, corporate and lifestyle sectors will be instrumental in expanding the hotel’s reach and influencing its positioning in the market.

Julia Wardle’s Proven Track Record in the Hospitality Sector

Julia Wardle’s journey in the hospitality industry began at Emporium Hotel, where she initially served as a Guest Service Agent. She quickly rose through the ranks, eventually taking on the role of Business Development Manager. This experience within the hotel provided her with a solid foundation in understanding both the guest experience and the operational side of the business.

Her most recent role was with Minor Hotels, where she led a sales portfolio encompassing both national and international markets. This involved working closely with the leisure, wholesale and global markets to ensure the growth and profitability of the company’s offerings. Julia’s impressive skill set in managing such a diverse range of markets makes her the ideal candidate to lead Emporium Hotel South Bank’s sales and marketing strategy.

Her ability to forge strong relationships with key industry players, combined with her deep understanding of luxury hospitality, will be key to driving Emporium Hotel’s expansion and growth. In her new role, Julia is committed to driving the hotel’s success by reinforcing its market position and ensuring that Emporium Hotel South Bank remains a top choice for both domestic and international visitors.

A Commitment to Industry Education and Emerging Leaders

In addition to her role at Emporium Hotel South Bank, Julia Wardle is an active contributor to the broader hospitality community. She serves as the Chair of YATEC South Queensland, a voluntary position that allows her to support emerging professionals in hospitality, tourism and events. Through her work with YATEC, Julia fosters industry education and strengthens connections between future leaders and established professionals. Her passion for mentoring and developing the next generation of industry leaders reflects her dedication to advancing the hospitality sector as a whole.

As she takes on her new role at Emporium Hotel South Bank, Julia looks forward to contributing to the ongoing growth and evolution of Australia’s luxury hospitality landscape. She expressed enthusiasm for strengthening the market presence of Emporium Hotels, driving innovation in sales and marketing and continuing to enhance the guest experience across the brand’s portfolio.