Friday, April 19, 2024
The Trans Canada Trail, custodian of Canada’s extensive trail network, and Propulso, a trailblazer in ethical data intelligence, have united their efforts to revolutionize trail understanding and management across Canada.
Through the utilization of the Propulso platform, the Trans Canada Trail gains unprecedented access to vast datasets, offering insights into crucial trail usage metrics such as total visitors, demographics, entry and exit points, and even the speed and direction of trail usage. Armed with this comprehensive understanding of trail utilization and user behaviors, the Trans Canada Trail can make more informed decisions regarding trail maintenance, development, and other critical initiatives.
Propulso employs a groundbreaking approach to market research, collecting consent-based anonymized data from trail users’ mobile devices. This pioneering methodology, tailored to the unique contours of the Trail, provides unparalleled clarity on trail usage and behaviors while maintaining stringent privacy standards.
“Our vision is to provide an unparalleled trail experience to the millions of people who access and rely on the Trans Canada Trail every day,” says Mathieu Roy, Vice-President and Chief Trail Experience Officer at Trans Canada Trail. “This innovative partnership with Propulso is one more layer in understanding what trail users need, so we can ensure the Trans Canada Trail remains a world-class destination and transportation corridor, for everyone.”
Propulso, functioning as an ethical data intelligence platform, places the highest emphasis on informed consent and user privacy. It diligently complies with a range of national and global privacy regulations, including Quebec’s Law 25, Canada’s Bill C-27, and the European Union’s General Data Protection Regulation (GDPR).
“We are thrilled to work hand-in-hand with Trans Canada Trail to provide a solution that combines technology with a steadfast commitment to data ethics,” says Mathieu Le Reste, President & CEO of Propulso. “Our platform will empower Trans Canada Trail and affiliated trail groups with the invaluable insights needed to make informed decisions about trail management.”
Propulso’s commitment to ethical data collection renders it the perfect ally for the Trans Canada Trail. This collaboration extends its benefits to the numerous trail groups encompassed within the 28,000 km Trans Canada Trail network. These groups will now have access to the same datasets, fostering improved coordination and streamlined trail management for an enhanced trail experience across Canada.
The partnership between the Trans Canada Trail and Propulso is poised to make significant waves in the realm of trail management. As Canada’s premier trail organization, the Trans Canada Trail leads the charge in embracing data-driven solutions to safeguard and maintain its esteemed national trail network.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
