Ensenada Bay Village: Carnival Corporation, ITM Group, and Hutchison Ports Unveil Groundbreaking New Destination for Baja California Tourism

Published on December 12, 2025

Ensenada, Baja California, is set to become a new landmark destination for travelers, thanks to a groundbreaking collaboration between Carnival Corporation, ITM Group, and Hutchison Ports ECV. The three industry giants have unveiled plans for Ensenada Bay Village, a new shoreside destination that promises to celebrate the region’s culture, natural beauty, and economic potential. The exciting announcement was made during a special project presentation on December 5, 2025, at the Ensenada Cruise Terminal, attended by key government, business, and community leaders.

The new destination, which is part of an investment valued at over $26 million, is designed to provide an unforgettable experience for visitors while contributing to the growth and prosperity of Baja California. The ambitious project represents a unique fusion of adventure, gastronomy, culture, and relaxation. It will also create a range of new job opportunities and offer exciting economic benefits to the region.

A Visionary Partnership for Baja California’s Growth

At the heart of the Ensenada Bay Village project is a shared vision of creating a world-class destination that draws on Baja California’s rich history and vibrant culture. Carnival Corporation, the world’s largest cruise company, has teamed up with ITM Group and Hutchison Ports ECV—operators of the Ensenada Cruise Terminal under concession from the Government of Mexico. Together, they aim to expand Ensenada’s cruise offerings while enhancing the overall visitor experience.

The Ensenada Bay Village is being built with a focus on sustainable tourism, blending Baja California’s architectural beauty with modern amenities. Drawing inspiration from 18th-century California-style buildings and the picturesque coastal environment, the destination will celebrate the region’s spirit of discovery and exploration. Once completed, the destination is expected to welcome up to 9,000 visitors per day, further solidifying Ensenada’s status as a leading hub for cruise tourism on the West Coast.

Key Attractions and Experiences at Ensenada Bay Village

The new destination will feature a variety of high-energy attractions designed to appeal to visitors of all ages. Zip lines, river rides, and a scenic boat ride through Baja California’s stunning landscapes will offer adventure-seekers an adrenaline rush. One of the standout experiences will be the Dune Rally, an exciting off-road adventure that takes visitors across the breathtaking dunes of Baja California.

But it’s not all about thrills—Ensenada Bay Village will also offer more relaxing and culturally immersive experiences. Visitors can indulge in chocolate and tequila tastings, savor Baja’s famous Valle de Guadalupe wine and cheese pairings, and shop for unique, locally crafted goods. Wellness offerings such as thermal springs, a tranquil Baby Beach pool area, and rejuvenating spa treatments will also ensure that those seeking rest and relaxation are well-catered for.

The destination will be family-friendly, with special areas designed for children and activities that allow families to enjoy the region’s culture together. Whether visitors are exploring the vibrant artisan crafts, enjoying mariachi performances, or sampling Baja’s finest flavors, Ensenada Bay Village will provide a memorable experience for everyone.

Economic Impact and Job Creation: Boosting Baja California’s Local Economy

Ensenada Bay Village represents much more than just a new tourist attraction—it is set to have a major economic impact on the region. Once the destination is operational, it is expected to create 350 direct jobs and 800 indirect jobs, benefiting a wide range of local businesses and service providers. The project is also projected to generate more than $120 million annually in economic contributions, further bolstering Baja California’s position as a leading tourist destination in Mexico.

The partnership between Carnival Corporation, ITM Group, and Hutchison Ports will not only support local artisans and vendors but will also provide new opportunities for tour operators and hospitality providers. By expanding the visitor offerings at the Ensenada Cruise Terminal, the partners are committed to creating long-lasting benefits for Baja California’s communities.

A Commitment to Sustainable and Culturally Authentic Tourism

This project is a key part of Carnival Corporation’s broader strategy to invest in destinations that promote sustainable tourism, honor local cultures, and drive economic growth. Christine Duffy, President of Carnival Cruise Line, shared her excitement about the project, stating that the goal was to create a destination that not only benefits tourists but also has a lasting, positive impact on local communities.

“We are proud to highlight a project that celebrates Baja’s culture, supports the local community, and offers guests family-friendly, authentic, and memorable experiences,” Duffy said. The project also reflects a strong commitment to inclusive tourism, ensuring that visitors from all walks of life can enjoy and appreciate the unique beauty of Baja California.

Ensenada Bay Village: A Symbol of Baja California’s Bright Future

Ensenada Bay Village is set to open its doors after an estimated 24 months of construction. Once completed, it will stand as a testament to the collaborative spirit between public and private sectors, as well as a powerful driver of Baja California’s tourism economy. With its array of attractions, cultural experiences, and community-centered goals, Ensenada Bay Village will help transform the region into a must-visit destination for travelers from around the globe.

The new destination will also host a series of exciting cultural performances, including traditional Ballet Folklórico and Mariachi, to showcase the rich heritage of Mexico. These performances will provide visitors with an authentic taste of Mexican culture, reinforcing Ensenada’s reputation as a vibrant and welcoming port city.

The Future of Baja California’s Tourism Industry

With the creation of Ensenada Bay Village, Baja California is poised to become one of Mexico’s premier cruise destinations. This innovative project not only strengthens Ensenada’s role in the cruise industry but also sets a new standard for shoreside tourism experiences. The collaboration between Carnival Corporation, ITM Group, and Hutchison Ports marks the beginning of a transformative era for Baja California—one that will bring long-term benefits to the region and its people.