Ensenada Bay Village: The New Shoreside Destination Changing Baja California Cruises

Published on December 9, 2025

Ensenada Bay Village is a new project aimed at improving cruise tourism in Baja California. Carnival Corporation, ITM Group, and Hutchison Ports ECV have officially announced it. The presentation took place at the Ensenada Cruise Terminal on December 5, 2025. This destination aims to provide visitors with a genuine experience of Baja California’s culture and natural beauty. It is expected to become an important player in the region’s tourism industry.

This project is supported by an investment of over $26 million and is designed to offer unique experiences for cruise passengers. Ensenada Bay Village will focus on both adventure and relaxation. It will showcase local traditions and provide a lively mix of Mexican culture, history, and entertainment. Once completed, it will welcome up to 9,000 visitors each day.

A Collaborative Vision for Ensenada Bay Village

Ensenada Bay Village results from a collaboration between Carnival Corporation, ITM Group, and Hutchison Ports ECV. This partnership shows a shared commitment to creating sustainable and culturally rich destinations that will promote Mexico as a key cruise destination.

Christine Duffy, President of Carnival Cruise Line, pointed out that the project is part of the company’s aim to create unique destinations that make the local community proud while boosting the region’s economy. Mauricio Hamui, CEO of ITM Group, agreed, stating that the project seeks to provide genuine and sustainable experiences in Mexico’s cruise ports.

Jorge Magno Lecona, Managing Director of Hutchison Ports Latin America, emphasized the importance of Ensenada Bay Village in making Ensenada a key tourism hub in Baja California. He also praised the cooperation between public and private entities as a major step toward strengthening local tourism infrastructure.

Government Support and Collaborative Effort

Government representatives from both federal and state levels attended the presentation, highlighting the project’s importance for the region. Key figures included Captain Marisa Abarca, Director General of Ports, and Admiral Marco Antonio Martínez, Director General of Port Development and Administration, from Mexico City. Local leaders, such as Coordinator General of Public Relations Miguel Ángel Badiola and Secretary of Tourism Zaida Luz López, were also present.

The participation of municipal authorities, including Ensenada’s Municipal President Claudia Agatón and officials from ASIPONA Ensenada and the Naval Zone, reinforced the project’s local importance. The collaboration between Carnival Corporation, ITM Group, Hutchison Ports, and various government entities shows the value of a united effort in boosting the tourism sector.

Ensenada Bay Village Attractions

Ensenada Bay Village will offer a wide range of attractions, providing a mix of adventure, food, and relaxation while honoring Baja California’s cultural heritage. Visitors can expect thrilling activities like zip lines and river rides that immerse them in the area’s natural beauty.

One highlight will be a signature Dune Rally, an off-road adventure promising an adrenaline rush. Guests will also be able to enjoy a scenic boat ride with breathtaking views of the coastline and surrounding scenery.

The culinary offerings at Ensenada Bay Village will be exceptional. Visitors can partake in chocolate and tequila tastings, featuring some of the finest local products, along with wine and cheese pairings from the famous Valle de Guadalupe wine region. The village will also offer artisan crafts, allowing visitors to take home authentic handmade souvenirs that reflect the local culture.

For those looking for a quieter experience, the destination will have wellness options like thermal springs, a peaceful Baby Beach adult pool area, and various spa services. These amenities will help guests relax and recharge while enjoying the beauty of Baja California.

Ensenada Bay Village’s Economic Impact

The development of Ensenada Bay Village is set to significantly impact the region’s economy. This new destination will boost tourism in Baja California, create jobs, and support local businesses. By providing a platform for local artisans and highlighting regional food, the village will build a vibrant and sustainable tourism ecosystem.

Investing in infrastructure and creating diverse, high-quality experiences for visitors is expected to attract more international cruise ships to Ensenada. This will help position the port as a significant player in the global cruise industry. The involvement of Carnival Corporation, along with support from ITM Group and Hutchison Ports ECV, will ensure that Ensenada Bay Village meets international standards for guest services and environmental sustainability.

Conclusion

Ensenada Bay Village aims to become a must-visit destination for cruise passengers. It will offer a wonderful mix of adventure, culture, and relaxation. Backed by Carnival Corporation, ITM Group, and Hutchison Ports ECV, this project represents a major investment in Baja California’s tourism infrastructure. The village will enhance the visitor experience and contribute to the growth and prosperity of Ensenada and the surrounding area. As construction continues, it is expected to become a key part of Baja California’s tourism landscape, attracting thousands of visitors each year and providing an authentic, sustainable experience for everyone.