Entry Fee Introduced for Juliet’s Balcony in Verona: What Tourists Need to Know

Published on December 12, 2025

Starting in 2025, tourists visiting the famous balcony linked to Shakespeare’s Romeo and Juliet in Verona will be required to pay a fee of more than £10 to access the iconic site. The decision, announced by local authorities, aims to manage the increasing flow of visitors and ensure the preservation of the historical landmark, which attracts millions of tourists from around the world every year.

Located in the heart of Verona’s historic center, the balcony is a central attraction for lovers of literature and theater, as well as those drawn to the romantic legend of Shakespeare’s tragic tale. The move to introduce an entry fee follows years of high visitor numbers and ongoing efforts by the city to balance tourism growth with the preservation of its cultural heritage.

The Balcony’s Popularity and Its Cultural Significance

Juliet’s balcony, located at the Casa di Giulietta (House of Juliet), has long been a pilgrimage site for those fascinated by the story of Romeo and Juliet. Although Shakespeare’s play is fictional, the setting for the story is believed to be based on the real-life city of Verona, where a house with a balcony became synonymous with the romantic tragedy. Tourists from all over the world have flocked to Verona to take photos under the iconic balcony, leave love notes on the walls, or simply bask in the romance of the location.

The Casa di Giulietta itself dates back to the 13th century, and while the balcony is not historically linked to the story of Juliet, it has become an enduring symbol of love and romance. The site includes a small museum showcasing letters, sculptures, and other memorabilia related to the Romeo and Juliet legend. Visitors can also walk through the picturesque courtyard, where the bronze statue of Juliet stands as one of the most photographed spots in Verona.

However, the sheer volume of tourists visiting the site has raised concerns about the long-term preservation of the building and the surrounding area. The new fee will help fund the upkeep of the site, including restoration work and visitor management, ensuring that future generations can continue to enjoy this important part of Verona’s literary and cultural heritage.

The New Entry Fee and What It Covers

The entry fee for Juliet’s balcony will be set at over £10, which is expected to be in line with other major tourist attractions in Verona. While the exact amount in pounds will fluctuate with exchange rates, it is expected to be around €15. This fee will grant visitors access to the balcony itself, the famous courtyard, and the museum dedicated to the Shakespearean legacy.

The new pricing structure aims to address the strain on local resources caused by the large number of visitors to the site. The fee will contribute to the maintenance and preservation of the Casa di Giulietta, including regular restoration and conservation efforts. Visitors will also benefit from improved visitor services, such as guided tours, which will be included in the entry price, allowing them to gain deeper insights into the history of the house and its connection to the Shakespearean tale.

For those looking for a more personalized experience, special VIP tours will be available for an additional cost, which will include a private guide and exclusive access to areas of the house not typically open to the general public. These premium options will help provide tourists with more in-depth access to the historical and cultural significance of the location.

Visitor Experience and Local Impact

The implementation of an entry fee is also aimed at improving the overall visitor experience. With an ever-increasing number of tourists visiting Verona for the Juliet balcony, managing the flow of visitors has become a priority for local authorities. The introduction of the fee is expected to reduce overcrowding, ensuring a more comfortable and enjoyable visit for those who do come to the site.

In addition to reducing congestion at the balcony, the fee will also help distribute tourists more evenly throughout Verona, encouraging visitors to explore other parts of the city. Verona is home to a wealth of historical and cultural landmarks, including the Arena di Verona, the Roman Theater, and Piazza delle Erbe. By enhancing the tourism experience at Casa di Giulietta, local authorities hope to draw attention to other attractions in the city, thereby supporting broader tourism efforts and increasing revenue for the local economy.

Furthermore, the funds generated by the entry fees will be reinvested into the maintenance of Verona’s historical heritage. This ensures that the city’s rich cultural legacy remains intact for future generations, while also improving the amenities and infrastructure surrounding its most famous sites.

A Growing Trend in Global Tourism

Juliet’s balcony is not the first historic site to introduce an entry fee as a means of preserving its heritage. Around the world, many popular tourist destinations have implemented similar measures in response to the growing number of visitors and the increasing costs of maintaining cultural landmarks. The move is part of a broader trend in global tourism that emphasizes the balance between visitor access and conservation.

Attractions like the Colosseum in Rome, Machu Picchu in Peru, and the Great Wall of China have all introduced entry fees in recent years, using the revenue to help preserve the sites for future generations. For many destinations, the goal is not to discourage tourism, but rather to manage it in a way that respects the value of the heritage and ensures long-term sustainability.

Conclusion: A New Chapter for Juliet’s Balcony

As the new entry fee is implemented, the Juliet balcony in Verona will continue to be a symbol of love, literature, and cultural heritage. The fee structure will allow for the proper maintenance of the site while enhancing the visitor experience and supporting the city’s broader tourism goals. With a growing number of travelers seeking meaningful and sustainable travel experiences, the move to introduce an entry fee at Juliet’s balcony is an example of how cultural destinations can evolve to meet the challenges of modern tourism while preserving their historical and cultural significance.