Eri Maldives and Nova Maldives Appoint New Cluster Director of Sales to Expand Market Reach and Tourism Growth, Get the Details Here

Published on February 26, 2026

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Nova Maldives and Eri Maldives have named Naufal Naeem Mohamed as the Cluster Director of Sales, which is an important position that will help shape the commercial strategy and sales direction for both of the Maldives’ luxury island resorts. This announcement is coming at a very important time for both resorts, as Nova Maldives is still expanding as a community-driven island destination and Eri Maldives is starting its new life as a newly opened luxury resort in the Maldives. As the Cluster Director of Sales, Naufal will be responsible for the market direction of both resorts.

A Strong Background in the Maldives Hospitality Sector
Naufal Naeem Mohamed brings a wealth of experience in the Maldives’ luxury hospitality sector, having held senior commercial roles across various prestigious resorts. Prior to his appointment, he served as the Director of Sales & Marketing at Noku Maldives, part of the Vignette Collection by IHG, where he was instrumental in commercial planning, brand alignment, and market strategy. Naufal also played a significant role in positioning Nova Maldives during its brand transition and has extensive experience developing relationships with key markets, particularly in Europe, the GCC, and India.

His previous experience at Pulse Hotels & Resorts’ flagship resort, Kandima Maldives, further bolstered his understanding of the region’s luxury tourism market. This role equipped Naufal with the expertise to execute successful marketing campaigns, drive growth through strategic partnerships, and implement segmentation plans to ensure resort profitability. With a robust background in the Maldives, Naufal is well-versed in the unique challenges and opportunities within the Maldivian hospitality industry and is poised to steer both resorts toward greater success.

Elevating Nova Maldives as a Community-Focused Destination
Nova Maldives, known for its soulful approach to hospitality, has built a loyal following by emphasizing community, sustainability, and cultural authenticity. Naufal’s role will focus on strengthening these values and expanding the resort’s reach across international markets. His expertise will play a crucial role in deepening existing partnerships and attracting new ones, all while promoting Nova Maldives’ distinctive identity within the Maldives’ competitive luxury resort market.

As travelers increasingly prioritize sustainability, wellness, and local cultural experiences, Nova Maldives is well-positioned to capture the attention of conscious travelers looking for an authentic, immersive experience. Naufal’s strategic leadership will guide Nova Maldives in leveraging its unique position in the Maldives to enhance guest experiences and expand its market presence.

Introducing Eri Maldives: A New Luxury Experience in the Maldives
Eri Maldives is the latest addition to the portfolio of Pulse Hotels & Resorts, offering a fresh and luxurious experience for travelers seeking a purposeful escape. With a focus on sustainability, cultural richness, and wellness, Eri Maldives is designed for conscious travelers looking for an authentic, tranquil island retreat. Naufal’s leadership will be key in positioning Eri Maldives as the destination of choice for those seeking a unique, sustainable vacation experience in the Maldives.

Eri Maldives’ commitment to sustainable living and wellness-focused experiences offers a distinct appeal to travelers who value eco-conscious luxury. The resort’s offerings are built around the concept of ‘purposeful escapism,’ where guests can rejuvenate their minds and bodies while immersing themselves in the natural beauty of the island. With Naufal’s leadership, Eri Maldives is expected to establish itself as a top destination for travelers seeking a blend of luxury and responsible tourism.

Impact on the Maldives’ Tourism and Hospitality Industry
The Maldives is a leading global tourism destination known for its exclusive resorts, pristine beaches, and world-class amenities. Both Nova Maldives and Eri Maldives contribute to the Maldives’ diverse range of luxury offerings, attracting high-net-worth individuals, honeymooners, families, and wellness-focused tourists from around the world. The appointment of Naufal Naeem Mohamed is expected to further boost the visibility of both resorts and increase their appeal in the global luxury travel market.

As the Maldives’ tourism sector continues to evolve, Naufal’s appointment brings a strategic advantage to Nova Maldives and Eri Maldives. With his experience in developing international relationships, expanding market reach, and promoting sustainable practices, Naufal is poised to drive both resorts to new heights, attracting a wider audience and boosting the Maldives’ reputation as a top-tier destination for high-end travel.

The Maldives remains a highly competitive market, with luxury resorts offering everything from private villas to underwater dining experiences. In such a crowded market, the ability to stand out and connect with the right audience is crucial for success. Naufal’s leadership will help ensure that both Nova Maldives and Eri Maldives maintain their competitive edge by tapping into the growing demand for sustainable luxury travel and wellness-focused experiences.

Building Long-Term Success for the Maldives Tourism Sector
As part of his role, Naufal will be working closely with key stakeholders in the tourism industry, including airlines, tour operators, and local businesses, to drive long-term growth for both resorts. His efforts will not only benefit Nova Maldives and Eri Maldives but will also contribute to the overall growth and diversification of the Maldives’ tourism sector. With sustainable travel practices and a focus on enhancing the visitor experience, Naufal’s work will help ensure that the Maldives remains a leading destination for luxury and responsible tourism for years to come.

The expansion of high-end resorts in the Maldives, coupled with the continued rise in global travel demand, creates significant opportunities for growth. As luxury tourism in the Maldives continues to attract affluent travelers seeking both relaxation and adventure, the leadership of Naufal Naeem Mohamed will play a key role in shaping the future of this thriving market.

A Bright Future for Nova and Eri Maldives
The appointment of Naufal Naeem Mohamed as Cluster Director of Sales for Nova Maldives and Eri Maldives marks an exciting new chapter for both resorts. With his extensive experience in the Maldives’ luxury hospitality industry, Naufal is well-positioned to lead these resorts to greater success, increasing their presence in key international markets and enhancing their appeal to travelers seeking unique, luxurious, and sustainable experiences. As the Maldives’ tourism sector continues to thrive, the strategic leadership of Naufal will help shape the future of both Nova and Eri Maldives, ensuring they remain top choices for discerning global travelers.